POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA

Ahmad Sampurna Rambe; Rara Ardina Khairi; Rashin Salsabila; Amelia Lestari Butar Butar; Risky Azzahra; Shendy Sanjaya

Article Details

POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA

Authors:

Ahmad Sampurna Rambe | Rara Ardina Khairi | Rashin Salsabila | Amelia Lestari Butar Butar | Risky Azzahra | Shendy Sanjaya

Publisher:

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Main Topics:

Religion | Education

Journal:

Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol.6 Issue 1, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001887405

pISSN:

2746-6949

Abstract:

 In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.

Article Details

POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA

Authors: Ahmad Sampurna Rambe | Rara Ardina Khairi | Rashin Salsabila | Amelia Lestari Butar Butar | Risky Azzahra | Shendy Sanjaya

Publisher: Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Main Topics: Religion | Education

Journal: Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol.6 Issue 1, pp.0-0

Document Type: Article

Publication Date: 1/2025

Document Language: English

Document ID (Org No.): 2001887405

pISSN: 2746-6949

Issues

Authors:

Ahmad Sampurna Rambe | Rara Ardina Khairi | Rashin Salsabila | Amelia Lestari Butar Butar | Risky Azzahra | Shendy Sanjaya

Publisher:

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Main Topics:

Religion | Education

Journal:

Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol.6 Issue 1, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001887405

pISSN:

2746-6949