Surveying the Relationship between Market Orientation and Organizational Performance in Ardabil City’s Smes Managers

Ali Joodi

doi:10.12816/0011594

Article Details

Surveying the Relationship between Market Orientation and Organizational Performance in Ardabil City’s Smes Managers

Authors:

Ali Joodi

Publisher:

Al-Hikmah University

Main Topics:

General management

Journal:

Nigerian Chapter of Arabian Journal of Business and Management Review 2014 Vol.2 Issue 5, pp.85-89

Document Type:

Article

Publication Date:

5/2014

Document Language:

English

Document ID (Org No.):

64698

Frequency:

Monthly

pISSN:

23158638

DOI:

10.12816/0011594

Descriptors:

Keywords:

Abstract:

 This study has done to surveying the Relationship between Market Orientation and organizational Performance. The population of this study is Ardabil City SMEs Managers that were 381. Data has collected from 191 Managers by a questionnaire with study of variables. 8 items are allotted to customer-orientation, 6 items to rival-orientation, 6 items to responsiveness, 5 items to customer satisfaction and 19 items to measure organizational performance. Five item Likert's range was used which involve form completely opponent to completely proponent. All the reliability and validity of measures has examined. Questionnaire reliability was estimated by calculating Cronbach’s Alpha via, it was 0.92. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to test the hypothesis of the research we used Spearman correlation coefficients. Findings show that there is a direct positive and significant relationship between market orientation and organizational performance among Ardabil City’s SMEs Managers.

Article Details

Surveying the Relationship between Market Orientation and Organizational Performance in Ardabil City’s Smes Managers

Authors:

Ali Joodi

Publisher:

Al-Hikmah University

Main Topics:

General management

Journal:

Nigerian Chapter of Arabian Journal of Business and Management Review 2014 Vol.2 Issue 5, pp.85-89

Document Type:

Article

Publication Date:

5/2014

Document Language:

English

Document ID (Org No.):

64698

Frequency:

Monthly

pISSN:

23158638

DOI:

10.12816/0011594

Descriptors:

PROJECT MANAGEMENT

MARKET STUDIES

ORGANIZATIONAL PLANNING

PROJECTS

IRAN

Market Orientation

Organizational Performance

Smes

Issues

Article Details

Authors: Ali Joodi

Publisher: Al-Hikmah University

Main Topics: General management

Journal: Nigerian Chapter of Arabian Journal of Business and Management Review 2014 Vol.2 Issue 5, pp.85-89

Document Type: Article

Publication Date: 5/2014

Document Language: English

Document ID (Org No.): 64698

Frequency: Monthly

pISSN: 23158638

DOI: 10.12816/0011594

Descriptors:

Issues

Authors:

Ali Joodi

Publisher:

Al-Hikmah University

Main Topics:

General management

Journal:

Nigerian Chapter of Arabian Journal of Business and Management Review 2014 Vol.2 Issue 5, pp.85-89

Document Type:

Article

Publication Date:

5/2014

Document Language:

English

Document ID (Org No.):

64698

Frequency:

Monthly

pISSN:

23158638

DOI:

10.12816/0011594