Comprehending Gastronomy Festivals:  A Qualitative Case Study on Alanya Tropical Fruit Festival

Gökay Güden; Oğuz Nebioğlu

Article Details

Comprehending Gastronomy Festivals: A Qualitative Case Study on Alanya Tropical Fruit Festival

Authors:

Gökay Güden | Oğuz Nebioğlu

Publisher:

Akdeniz University

Main Topics:

Tourism (Other)

Journal:

Advances in Hospitality and Tourism Research (AHTR) Vol.13 Issue 1, pp.30-54

Document Type:

Article

Publication Date:

3/2025

Document Language:

English

Document ID (Org No.):

2001341872

pISSN:

2147-9100

Keywords:

Abstract:

 This study investigates the motivations for organizing gastronomy festivals, their management, the strategic approaches followed, and their role in tourism. The selected research area is Alanya in Turkey, which has recently emphasized gastronomy in its tourism-based activities, including through a tropical fruit festival. For this qualitative case study, data were collected using document analysis, a focus group, and face-to-face interviews. First, documents were obtained to understand Alanyas festival history. A focus group meeting was then organized to prepare a semi-structured interview form. Finally, face-to-face interviews were conducted with the people responsible for the organization of Alanya Tropical Fruit Festival. The data were subjected to content analysis. The findings indicated that the festival is organized in Alanya for social, cultural, economic, and political reasons while festival management includes design, planning, operation, and evaluation processes. Resource-based strategies and emerging strategies are important while the festival plays encouraging, supportive, and complementary roles in the regions tourism. These findings have several theoretical and practical implications.

 This study investigates the motivations for organizing gastronomy festivals, their management, the strategic approaches followed, and their role in tourism. The selected research area is Alanya in Turkey, which has recently emphasized gastronomy in its tourism-based activities, including through a tropical fruit festival. For this qualitative case study, data were collected using document analysis, a focus group, and face-to-face interviews. First, documents were obtained to understand Alanyas festival history. A focus group meeting was then organized to prepare a semi-structured interview form. Finally, face-to-face interviews were conducted with the people responsible for the organization of Alanya Tropical Fruit Festival. The data were subjected to content analysis. The findings indicated that the festival is organized in Alanya for social, cultural, economic, and political reasons while festival management includes design, planning, operation, and evaluation processes. Resource-based strategies and emerging strategies are important while the festival plays encouraging, supportive, and complementary roles in the regions tourism. These findings have several theoretical and practical implications.

 This study investigates the motivations for organizing gastronomy festivals, their management, the strategic approaches followed, and their role in tourism. The selected research area is Alanya in Turkey, which has recently emphasized gastronomy in its tourism-based activities, including through a tropical fruit festival. For this qualitative case study, data were collected using document analysis, a focus group, and face-to-face interviews. First, documents were obtained to understand Alanyas festival history. A focus group meeting was then organized to prepare a semi-structured interview form. Finally, face-to-face interviews were conducted with the people responsible for the organization of Alanya Tropical Fruit Festival. The data were subjected to content analysis. The findings indicated that the festival is organized in Alanya for social, cultural, economic, and political reasons while festival management includes design, planning, operation, and evaluation processes. Resource-based strategies and emerging strategies are important while the festival plays encouraging, supportive, and complementary roles in the regions tourism. These findings have several theoretical and practical implications.

 This study investigates the motivations for organizing gastronomy festivals, their management, the strategic approaches followed, and their role in tourism. The selected research area is Alanya in Turkey, which has recently emphasized gastronomy in its tourism-based activities, including through a tropical fruit festival. For this qualitative case study, data were collected using document analysis, a focus group, and face-to-face interviews. First, documents were obtained to understand Alanyas festival history. A focus group meeting was then organized to prepare a semi-structured interview form. Finally, face-to-face interviews were conducted with the people responsible for the organization of Alanya Tropical Fruit Festival. The data were subjected to content analysis. The findings indicated that the festival is organized in Alanya for social, cultural, economic, and political reasons while festival management includes design, planning, operation, and evaluation processes. Resource-based strategies and emerging strategies are important while the festival plays encouraging, supportive, and complementary roles in the regions tourism. These findings have several theoretical and practical implications.

Article Details

Comprehending Gastronomy Festivals: A Qualitative Case Study on Alanya Tropical Fruit Festival

Authors:

Gökay Güden | Oğuz Nebioğlu

Publisher:

Akdeniz University

Main Topics:

Tourism (Other)

Journal:

Advances in Hospitality and Tourism Research (AHTR) Vol.13 Issue 1, pp.30-54

Document Type:

Article

Publication Date:

3/2025

Document Language:

English

Document ID (Org No.):

2001341872

pISSN:

2147-9100

gastronomy festivals

tourism

qualitative research

Alanya

Issues

Article Details

Comprehending Gastronomy Festivals: A Qualitative Case Study on Alanya Tropical Fruit Festival

Authors: Gökay Güden | Oğuz Nebioğlu

Publisher: Akdeniz University

Main Topics: Tourism (Other)

Journal: Advances in Hospitality and Tourism Research (AHTR) Vol.13 Issue 1, pp.30-54

Document Type: Article

Publication Date: 3/2025

Document Language: English

Document ID (Org No.): 2001341872

pISSN: 2147-9100

gastronomy festivals

tourism

qualitative research

Alanya

Issues

Authors:

Gökay Güden | Oğuz Nebioğlu

Publisher:

Akdeniz University

Main Topics:

Tourism (Other)

Journal:

Advances in Hospitality and Tourism Research (AHTR) Vol.13 Issue 1, pp.30-54

Document Type:

Article

Publication Date:

3/2025

Document Language:

English

Document ID (Org No.):

2001341872

pISSN:

2147-9100