The Impact of Information and Communication Technology (ICT) on Creating Competitive Advantage in Saudi Banks: Al Rajhi Bank Case Study

بنعمر عطيات; العتيبي سارة

Article Details

The Impact of Information and Communication Technology (ICT) on Creating Competitive Advantage in Saudi Banks: Al Rajhi Bank Case Study

Authors:

بنعمر عطيات | العتيبي سارة

Publisher:

université de Bordj Bou Arréridj

Journal:

مجلة الباحث الاقتصادي - Economics Researcher's Journal - Vol.10 Issue 1, pp.204-222

Document Type:

Article

Publication Date:

12/2023

Document Language:

English

Document ID (Org No.):

2001428721

pISSN:

2588-221X

Keywords:

Abstract:

 This study aims to identify the impact of ICT on the creation of competitive advantage in Al Rajhi Bank. The study relied on the analytical descriptive method. As a data collection tool, a questionnaire was used and distributed to Al Rajhi Bank employees in Riyadh. The study sample included 290 employees. The SPSS program was used for data analysis, The results show that ICT has a clear role in creating the competitive advantage in Al Rajhi Bank in its dimensions (quality, delivery, cost, and flexibility). This leads us to the fact that the strength of the competitive advantage stems from ICT, and that there is a direct relationship between ICT and competitive advantage. In the event that the facility uses ICT, it has an increased competitive advantage, the bank must pay attention to ICT and develop it periodically, because of the advantages it achieves for the bank.

Article Details

The Impact of Information and Communication Technology (ICT) on Creating Competitive Advantage in Saudi Banks: Al Rajhi Bank Case Study

Authors: بنعمر عطيات | العتيبي سارة

Publisher: université de Bordj Bou Arréridj

Journal: مجلة الباحث الاقتصادي - Economics Researcher's Journal - Vol.10 Issue 1, pp.204-222

Document Type: Article

Publication Date: 12/2023

Document Language: English

Document ID (Org No.): 2001428721

pISSN: 2588-221X

ICT

Competitive Advantage

Al Rajhi Bank

Issues

Authors:

بنعمر عطيات | العتيبي سارة

Publisher:

université de Bordj Bou Arréridj

Journal:

مجلة الباحث الاقتصادي - Economics Researcher's Journal - Vol.10 Issue 1, pp.204-222

Document Type:

Article

Publication Date:

12/2023

Document Language:

English

Document ID (Org No.):

2001428721

pISSN:

2588-221X