The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments

Julyn Kieth Malabay; Nickie Boy Manalo; Lenie Sedano; Renaliza Talagtag; Love Joy Panaligan; Sunshine Grantoza; Mark Jhunel M. De Villa; Marielle G. Torres; Alona M. Sayas; Arjay L. Polistico; Amabelle H. Crisolo

doi:10.14419/djt7p047

Article Details

The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments

Authors:

Julyn Kieth Malabay | Nickie Boy Manalo | Lenie Sedano | Renaliza Talagtag | Love Joy Panaligan | Sunshine Grantoza | Mark Jhunel M. De Villa | Marielle G. Torres | Alona M. Sayas | Arjay L. Polistico | Amabelle H. Crisolo

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 2, pp.261-269

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001385912

pISSN:

2309-4508

DOI:

10.14419/djt7p047

Keywords:

Abstract:

 This study assesses the influence of attitude, subjective norms, and perceived behavioral control of employees at Denovo Express Endeavors Corp. on the actual usage of GCash payments. It aims to understand employee behavior toward digital payments and how GCash is utilized, while also examining usage differences based on respondent profiles. A descriptive research method was employed, involving 37 employees from various departments as respondents. Data was collected through surveys administered via Google Forms. Statistical treatments included frequency and percentage, weighted mean, ANOVA (Kruskal-Wallis), independent sample t-test (Mann-Whitney U), one-way ANOVA (Fisher's), and quantile regression. The findings revealed that most respondents were male and aged 18–29, with most being single, college graduates, and earning between ₱10,250–₱16,249.99 and ₱16,250–₱22,249.99. Additionally, the results showed that GCash payments are widely used, particularly in terms of continued usage and long-term adoption, though primarily when necessary. Respondents demonstrated a positive attitude, reported social influence, and expressed confidence in using GCash. However, the study found no significant influence of profile variables or the constructs of attitude, subjective norms, and perceived behavioral control on the actual usage of GCash payments. Despite this, recommendations are provided to offer insights into improving the continued use of GCash and to support future research on the topic.

Article Details

The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments

Authors:

Julyn Kieth Malabay | Nickie Boy Manalo | Lenie Sedano | Renaliza Talagtag | Love Joy Panaligan | Sunshine Grantoza | Mark Jhunel M. De Villa | Marielle G. Torres | Alona M. Sayas | Arjay L. Polistico | Amabelle H. Crisolo

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 2, pp.261-269

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001385912

pISSN:

2309-4508

DOI:

10.14419/djt7p047

attitude

Gcash payment

influence

perceived behavioral control

subjective norms

Issues

Article Details

The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments

Authors: Julyn Kieth Malabay | Nickie Boy Manalo | Lenie Sedano | Renaliza Talagtag | Love Joy Panaligan | Sunshine Grantoza | Mark Jhunel M. De Villa | Marielle G. Torres | Alona M. Sayas | Arjay L. Polistico | Amabelle H. Crisolo

Publisher: Science Publishing Corporation

Journal: International Journal of Accounting and Economics Studies Vol.12 Issue 2, pp.261-269

Document Type: Article

Publication Date: 6/2025

Document Language: English

Document ID (Org No.): 2001385912

pISSN: 2309-4508

DOI: 10.14419/djt7p047

attitude

Gcash payment

influence

perceived behavioral control

subjective norms

Issues

Authors:

Julyn Kieth Malabay | Nickie Boy Manalo | Lenie Sedano | Renaliza Talagtag | Love Joy Panaligan | Sunshine Grantoza | Mark Jhunel M. De Villa | Marielle G. Torres | Alona M. Sayas | Arjay L. Polistico | Amabelle H. Crisolo

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 2, pp.261-269

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001385912

pISSN:

2309-4508

DOI:

10.14419/djt7p047