Dimensions of Online Customer Engagement

Ebru ENGİNKAYA; Emel ESEN

Article Details

Dimensions of Online Customer Engagement

Authors:

Ebru ENGİNKAYA | Emel ESEN

Publisher:

PressAcademia

Journal:

Journal of Business Economics and Finance 2014 Vol.3 Issue 1, pp.106-114

Document Type:

Article

Publication Date:

2/2014

Document Language:

Turkish

Document ID (Org No.):

2000738122

Frequency:

Quarterly

eISSN:

2146-7943

Abstract:

 

Customer engagement is about emotional connection between businesses and customers, focusing on interaction with customers and customers’ value. The development of internet changes customers, extends options, changes the way consumers interact and communicate with companies. It is obvious that internet is a way to influence customers, building relationships with current and potential customers, provide after sales support. Engaging the customers is a primary driver of business success. The purpose of the paper is to define and measure online customer engagement by gathering data from customers who are using internet in shopping. By this purpose, an online customer engagement scale was developed and used, at the end of the factor analysis, it was found that customer engagement could be explained with trust, dedication and reputation dimensions.

Article Details

Dimensions of Online Customer Engagement

Authors: Ebru ENGİNKAYA | Emel ESEN

Publisher: PressAcademia

Journal: Journal of Business Economics and Finance 2014 Vol.3 Issue 1, pp.106-114

Document Type: Article

Publication Date: 2/2014

Document Language: Turkish

Document ID (Org No.): 2000738122

Frequency: Quarterly

eISSN: 2146-7943

Issues

Authors:

Ebru ENGİNKAYA | Emel ESEN

Publisher:

PressAcademia

Journal:

Journal of Business Economics and Finance 2014 Vol.3 Issue 1, pp.106-114

Document Type:

Article

Publication Date:

2/2014

Document Language:

Turkish

Document ID (Org No.):

2000738122

Frequency:

Quarterly

eISSN:

2146-7943