Analysis of Customer Orientation in Iran's Automotive Industry : Case Study Saipa Company , Tehran

Rahim Zare; Rouhollah Hashempour

doi:10.12816/0018189

Article Details

Analysis of Customer Orientation in Iran's Automotive Industry : Case Study Saipa Company , Tehran

Authors:

Rahim Zare | Rouhollah Hashempour

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.3 Issue 6, pp.164-174

Document Type:

Article

Publication Date:

2/2014

Document Language:

English

Document ID (Org No.):

74590

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018189

Descriptors:

Keywords:

Abstract:

 Nowadays, with the advance of information technology, modern systems have beengenerated which can help organizations in the reduction of internal costs, creating a betterinteraction with the environment and finally in gaining profits. One of these tools is“customer relationship management”. Customer relationship management is a term which hasbeen defined for the description of the manner of interaction with customers and themanagement of activities done for the establishment of a stable and effective relationshipwith the customer. The logic of customer relationship management is monitoring andmanaging the entire process of customer services. It’s very important to consider customerrelationship management as a system which outlines the ways of working with our customers,solving their problems, encouraging them to buy the products and services of our companyand having financial transactions with them. In other words, CRM which is an acronym forcustomer relationship management includes all aspects of relations and interactions withcustomers and users. However, it should be noted that customer relationship is not limited tocommercial organizations, so its equivalent terms can be stated as clientele (customer),service (marketing), tribute plan of clientele (customer relationship management) andlegitimacy & survival (profitability) in public organizations and also as service receiver(customer) and providing services (commodity) in service institutions.

Article Details

Analysis of Customer Orientation in Iran's Automotive Industry : Case Study Saipa Company , Tehran

Authors:

Rahim Zare | Rouhollah Hashempour

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.3 Issue 6, pp.164-174

Document Type:

Article

Publication Date:

2/2014

Document Language:

English

Document ID (Org No.):

74590

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018189

Descriptors:

COST ACCOUNTING

AUTOMOBILE INDUSTRY

PRODUCTS

QUALITY

ORGANIZATIONS

CUSTOMERS

VENDORS

IRAN

Customer Satisfaction

Behavior of Sellers

Quality of Products

Customer's Wishes

Receipt Time

Issues

Article Details

Authors: Rahim Zare | Rouhollah Hashempour

Publisher: American University

Main Topics: General management

Journal: Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.3 Issue 6, pp.164-174

Document Type: Article

Publication Date: 2/2014

Document Language: English

Document ID (Org No.): 74590

Frequency: Monthly

pISSN: 22248358

DOI: 10.12816/0018189

Descriptors:

Issues

Authors:

Rahim Zare | Rouhollah Hashempour

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.3 Issue 6, pp.164-174

Document Type:

Article

Publication Date:

2/2014

Document Language:

English

Document ID (Org No.):

74590

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018189