Evaluation of pharmaceutical companies’ websites in  technology development zones: the case of Türkiye

Leyla Yumrukaya; Bilge Sözen Şahne; Selen Yeğenoğlu

Article Details

Evaluation of pharmaceutical companies’ websites in technology development zones: the case of Türkiye

Authors:

Leyla Yumrukaya | Bilge Sözen Şahne | Selen Yeğenoğlu

Publisher:

Marmara University

Main Topics:

Pharmacy Management

Journal:

Journal of Research in Pharmacy Vol.28 Issue 6, pp.1946-1952

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001334767

pISSN:

2630-6344

Keywords:

Abstract:

 Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical industry. In addition to their innovative characteristics, companies in technology development zones have corporate identities. In this context, websites are critical tools for building relationships with the public and stakeholders and represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies websites in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology development zones, their websites were evaluated according to criteria based on the literature considering their corporate characteristics. Next to the literature, their region, being globallocal, having products, and collaborations are considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies websites considering being globallocal and collaborating. On the contrary, we found a statistical difference between groups considering the products and corporate communication scores of companies that have available products. In the pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only with innovation but also with technology-based products. Here, websites can serve as a channel for communication and strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be built in a standardized and comprehensive manner.

 Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical industry. In addition to their innovative characteristics, companies in technology development zones have corporate identities. In this context, websites are critical tools for building relationships with the public and stakeholders and represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies websites in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology development zones, their websites were evaluated according to criteria based on the literature considering their corporate characteristics. Next to the literature, their region, being globallocal, having products, and collaborations are considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies websites considering being globallocal and collaborating. On the contrary, we found a statistical difference between groups considering the products and corporate communication scores of companies that have available products. In the pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only with innovation but also with technology-based products. Here, websites can serve as a channel for communication and strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be built in a standardized and comprehensive manner.

 Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical industry. In addition to their innovative characteristics, companies in technology development zones have corporate identities. In this context, websites are critical tools for building relationships with the public and stakeholders and represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies websites in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology development zones, their websites were evaluated according to criteria based on the literature considering their corporate characteristics. Next to the literature, their region, being globallocal, having products, and collaborations are considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies websites considering being globallocal and collaborating. On the contrary, we found a statistical difference between groups considering the products and corporate communication scores of companies that have available products. In the pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only with innovation but also with technology-based products. Here, websites can serve as a channel for communication and strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be built in a standardized and comprehensive manner.

 Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical industry. In addition to their innovative characteristics, companies in technology development zones have corporate identities. In this context, websites are critical tools for building relationships with the public and stakeholders and represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies websites in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology development zones, their websites were evaluated according to criteria based on the literature considering their corporate characteristics. Next to the literature, their region, being globallocal, having products, and collaborations are considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies websites considering being globallocal and collaborating. On the contrary, we found a statistical difference between groups considering the products and corporate communication scores of companies that have available products. In the pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only with innovation but also with technology-based products. Here, websites can serve as a channel for communication and strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be built in a standardized and comprehensive manner.

Article Details

Evaluation of pharmaceutical companies’ websites in technology development zones: the case of Türkiye

Authors:

Leyla Yumrukaya | Bilge Sözen Şahne | Selen Yeğenoğlu

Publisher:

Marmara University

Main Topics:

Pharmacy Management

Journal:

Journal of Research in Pharmacy Vol.28 Issue 6, pp.1946-1952

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001334767

pISSN:

2630-6344

Corporate identity

corporate websites

pharmaceutical industry

technology development zone

Issues

Article Details

Evaluation of pharmaceutical companies’ websites in technology development zones: the case of Türkiye

Authors: Leyla Yumrukaya | Bilge Sözen Şahne | Selen Yeğenoğlu

Publisher: Marmara University

Main Topics: Pharmacy Management

Journal: Journal of Research in Pharmacy Vol.28 Issue 6, pp.1946-1952

Document Type: Article

Publication Date: 6/2025

Document Language: English

Document ID (Org No.): 2001334767

pISSN: 2630-6344

Corporate identity

corporate websites

pharmaceutical industry

technology development zone

Issues

Authors:

Leyla Yumrukaya | Bilge Sözen Şahne | Selen Yeğenoğlu

Publisher:

Marmara University

Main Topics:

Pharmacy Management

Journal:

Journal of Research in Pharmacy Vol.28 Issue 6, pp.1946-1952

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001334767

pISSN:

2630-6344