Halal Awareness in Online Social Networks. How Consumers Percept Halal Cosmetics in Indonesia and Malaysia

Titik Respati; Lina Jamilah; Indra Fajar Alamsyah; Abdulrazak Abdulhadi

Article Details

Halal Awareness in Online Social Networks. How Consumers Percept Halal Cosmetics in Indonesia and Malaysia

Authors:

Titik Respati | Lina Jamilah | Indra Fajar Alamsyah | Abdulrazak Abdulhadi

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 24, pp.190-203

Document Type:

Article

Publication Date:

8/2024

Document Language:

English

Document ID (Org No.):

2001513740

pISSN:

2518-668X

Keywords:

Abstract:

 Cosmetics is one of the products offered to meet consumers’ secondary needs and desires to appear more beautiful and attractive. Worldwide, Muslim consumers are increasingly asserting their sensibilities in the market for cosmetic products. The cosmetics and personal care industry has emerged as one of the most prominent and fastest-growing markets, especially among millennials worldwide. This study explores the factors determining the millennial generation’s choice of halal cosmetics. This study used the exploratory factor analysis (EFA) method with 202 millennial respondents from Indonesia and Malaysia using the purposive sampling method. Data were collected using validated questionnaires in six categories. Of the 400 questionnaires distributed, 224 were returned to the research team and only 202 questionnaires could be used in this study. The results of this study included six main factors that can increase the millennial generation’s interest in making choices about halal cosmetics. They were social media campaigns; influencer trustworthiness; halal awareness; brand curiosity in social media; cosmetics advertisement language; brand trust and product quality. Based on previous studies, this study has a novelty by conducting an exploratory study using the EFA method.

Article Details

Halal Awareness in Online Social Networks. How Consumers Percept Halal Cosmetics in Indonesia and Malaysia

Authors:

Titik Respati | Lina Jamilah | Indra Fajar Alamsyah | Abdulrazak Abdulhadi

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 24, pp.190-203

Document Type:

Article

Publication Date:

8/2024

Document Language:

English

Document ID (Org No.):

2001513740

pISSN:

2518-668X

digital marketing

exploratory factor analysis

halal cosmetics

millennial generation

Issues

Article Details

Halal Awareness in Online Social Networks. How Consumers Percept Halal Cosmetics in Indonesia and Malaysia

Authors: Titik Respati | Lina Jamilah | Indra Fajar Alamsyah | Abdulrazak Abdulhadi

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.9 Issue 24, pp.190-203

Document Type: Article

Publication Date: 8/2024

Document Language: English

Document ID (Org No.): 2001513740

pISSN: 2518-668X

digital marketing

exploratory factor analysis

halal cosmetics

millennial generation

Issues

Authors:

Titik Respati | Lina Jamilah | Indra Fajar Alamsyah | Abdulrazak Abdulhadi

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 24, pp.190-203

Document Type:

Article

Publication Date:

8/2024

Document Language:

English

Document ID (Org No.):

2001513740

pISSN:

2518-668X