Kâr Amacı Gütmeyen Kurumlarda Bir Pazarlama Aracı Olarak Gerilla Pazarlama: Gençlik ve Spor Faaliyetleri Örneği

Zafer (ZCİMEN@GMAİL.COM); Ömer ÖZBEY; Doğukan DOĞAN

Article Details

Kâr Amacı Gütmeyen Kurumlarda Bir Pazarlama Aracı Olarak Gerilla Pazarlama: Gençlik ve Spor Faaliyetleri Örneği

Authors:

Zafer (ZCİMEN@GMAİL.COM) | Ömer ÖZBEY | Doğukan DOĞAN

Publisher:

Pınar GÜZEL

Main Topics:

Promotion of health

Journal:

Journal of National Sport Sciences 2021 Vol.5 Issue 1, pp.13-25

Document Type:

Article

Publication Date:

6/2021

Document Language:

Turkish

Document ID (Org No.):

2000634134

Frequency:

Bi-Annual

eISSN:

2587-134X

Abstract:

 


The increase in sports organizations followed by large masses all over the world, the development of technology in terms of communication, and the increasing interest in the sports sector encourage institutions to try different ways to reach their target audience. Guerrilla marketing, which is one of the applied strategies using different methods to attract the attention of the consumer, provides many advantages in influencing the target audience by using the ability of sports to reach all segments of the society effectively. Unlike traditional marketing, it affects the subconscious of consumers and gives intended message permanently thanks to its surprising, innovative, dynamic, imaginative and not easily imitable messages. Considering the increased interest in sports marketing and the marketing activities carried out by other sectors through sports, this study aims to examine marketing in general, guerrilla marketing and guerrilla marketing in the sports industry, and reach the target audience by using guerrilla marketing in non-profit youth and sports activities in our country and increase the awareness of offering services. In order to achieve these goals, it is evaluated as a result of the research that, non-profit youth and sports activities can be announced to the public effectively and that these practices can be used effectively and efficiently based on the guerrilla marketing examples mentioned in the study.

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Article Details

Kâr Amacı Gütmeyen Kurumlarda Bir Pazarlama Aracı Olarak Gerilla Pazarlama: Gençlik ve Spor Faaliyetleri Örneği

Authors: Zafer (ZCİMEN@GMAİL.COM) | Ömer ÖZBEY | Doğukan DOĞAN

Publisher: Pınar GÜZEL

Main Topics: Promotion of health

Journal: Journal of National Sport Sciences 2021 Vol.5 Issue 1, pp.13-25

Document Type: Article

Publication Date: 6/2021

Document Language: Turkish

Document ID (Org No.): 2000634134

Frequency: Bi-Annual

eISSN: 2587-134X

Issues

Authors:

Zafer (ZCİMEN@GMAİL.COM) | Ömer ÖZBEY | Doğukan DOĞAN

Publisher:

Pınar GÜZEL

Main Topics:

Promotion of health

Journal:

Journal of National Sport Sciences 2021 Vol.5 Issue 1, pp.13-25

Document Type:

Article

Publication Date:

6/2021

Document Language:

Turkish

Document ID (Org No.):

2000634134

Frequency:

Bi-Annual

eISSN:

2587-134X