EXPLOITING MOROCCO'S GEOGRAPHICAL POTENTIAL WITH GEOMARKETING

Nouha BEN AISSA; Mahmoud BELAMHITOU

Article Details

EXPLOITING MOROCCO'S GEOGRAPHICAL POTENTIAL WITH GEOMARKETING

Authors:

Nouha BEN AISSA | Mahmoud BELAMHITOU

Publisher:

ENCG Tangier, Morocco

Journal:

International Journal of Trade and Management Vol.2 Issue 4, pp.109-121

Document Type:

Article

Publication Date:

7/2025

Document Language:

English

Document ID (Org No.):

2001845508

pISSN:

2820-7289

Keywords:

Abstract:

 Geomarketing, as a strategic tool based on geospatial data analysis, plays an increasingly significant role in marketing decisions, enabling the optimization of commercial and location strategies. In the Moroccan context, this field finds fertile ground due to the country’s macroeconomic stability, strategic geographical positioning, and ongoing development of modern infrastructure. This article focuses on three main axes to explore this topic. The first axis highlights Morocco’s geographical advantages, including its proximity to European and African markets, political stability, and advanced infrastructure such as Tangier Med and free zones. The second axis examines the use of geomarketing in marketing strategies, emphasizing its application in operational marketing and market research to better understand and meet consumer expectations. Finally, the third axis analyzes the opportunities provided by technological advancements such as geospatial artificial intelligence and data mining while addressing major challenges related to data confidentiality, technological limitations, and security. This analysis aims to showcase the potential of geomarketing to strengthen Morocco's economic and territorial attractiveness while emphasizing the need for a controlled and ethical adoption of these tools.

Article Details

EXPLOITING MOROCCO'S GEOGRAPHICAL POTENTIAL WITH GEOMARKETING

Authors:

Nouha BEN AISSA | Mahmoud BELAMHITOU

Publisher:

ENCG Tangier, Morocco

Journal:

International Journal of Trade and Management Vol.2 Issue 4, pp.109-121

Document Type:

Article

Publication Date:

7/2025

Document Language:

English

Document ID (Org No.):

2001845508

pISSN:

2820-7289

Geomarketing

Morocco

Strategic Positioning

Marketing Strategies

Geospatial Data

Issues

Article Details

EXPLOITING MOROCCO'S GEOGRAPHICAL POTENTIAL WITH GEOMARKETING

Authors: Nouha BEN AISSA | Mahmoud BELAMHITOU

Publisher: ENCG Tangier, Morocco

Journal: International Journal of Trade and Management Vol.2 Issue 4, pp.109-121

Document Type: Article

Publication Date: 7/2025

Document Language: English

Document ID (Org No.): 2001845508

pISSN: 2820-7289

Geomarketing

Morocco

Strategic Positioning

Marketing Strategies

Geospatial Data

Issues

Authors:

Nouha BEN AISSA | Mahmoud BELAMHITOU

Publisher:

ENCG Tangier, Morocco

Journal:

International Journal of Trade and Management Vol.2 Issue 4, pp.109-121

Document Type:

Article

Publication Date:

7/2025

Document Language:

English

Document ID (Org No.):

2001845508

pISSN:

2820-7289