The Role of Language in Prophetic Movements’ Advertisements in Harare, Zimbabwe

Mutonga, Lovemore; Mukaro, Laston

Article Details

The Role of Language in Prophetic Movements’ Advertisements in Harare, Zimbabwe

Authors:

Mutonga, Lovemore | Mukaro, Laston

Publisher:

جامعة عين شمس - كلية البنات للآداب والعلوم والتربية

Journal:

مجلة مصريقيا Vol.2021 Issue 1, pp.65-90

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001137645

pISSN:

2682-4116

Keywords:

Abstract:

 The study examines language use in prophetic movements’ advertisements in Harare, Zimbabwe. Specifically, the research establishes and explains the significance of linguistic strategies which were used by Prophetic Movements in Harare, Zimbabwe. The purpose of the study is to demonstrate that language use in this context is an act of cognitive manipulation where the reader is strategically coerced to take up the message. The study is a qualitative research enterprise and it used document analysis as the method of data collection. The study was informed by Critical Discourse Analysis (CDA) by Fairclough (2003). The study established that Prophetic Movements employ code-switching and mixing, slang, interrogatives, imperatives, salutations and personal pronouns to lure potential congregants. The use of these linguistic strategies is motivated by the need to persuade congregants to attend the events being advertised. The use of linguistic strategies is determined by situational factors such as the need to market in order to withstand competition from other Prophetic Movements.

Article Details

The Role of Language in Prophetic Movements’ Advertisements in Harare, Zimbabwe

Authors:

Mutonga, Lovemore | Mukaro, Laston

Publisher:

جامعة عين شمس - كلية البنات للآداب والعلوم والتربية

Journal:

مجلة مصريقيا Vol.2021 Issue 1, pp.65-90

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001137645

pISSN:

2682-4116

اللغة

الاستراتيجيات اللغوية

الخطاب الديني

الحركات النبوية

مدينة هراري

زيمبابوي

Issues

Article Details

The Role of Language in Prophetic Movements’ Advertisements in Harare, Zimbabwe

Authors: Mutonga, Lovemore | Mukaro, Laston

Publisher: جامعة عين شمس - كلية البنات للآداب والعلوم والتربية

Journal: مجلة مصريقيا Vol.2021 Issue 1, pp.65-90

Document Type: Article

Publication Date: 1/2021

Document Language: English

Document ID (Org No.): 2001137645

pISSN: 2682-4116

اللغة

الاستراتيجيات اللغوية

الخطاب الديني

الحركات النبوية

مدينة هراري

زيمبابوي

Issues

Authors:

Mutonga, Lovemore | Mukaro, Laston

Publisher:

جامعة عين شمس - كلية البنات للآداب والعلوم والتربية

Journal:

مجلة مصريقيا Vol.2021 Issue 1, pp.65-90

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001137645

pISSN:

2682-4116