Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age

Greeshma R K; Dr. Kinslin D

doi:10.14419/cn86a911

Article Details

Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age

Authors:

Greeshma R K | Dr. Kinslin D

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 4, pp.139-157

Document Type:

Article

Publication Date:

5/2025

Document Language:

English

Document ID (Org No.):

2001385974

pISSN:

2309-4508

DOI:

10.14419/cn86a911

Keywords:

Abstract:

 The domain of digital journalism is rapidly evolving through new technologies, audience engagement models, and shifting newsroom ‎dynamics. Within this space, the role of women journalists is increasingly significant for demand-focused analytical exploration. Findings ‎also suggest that economic implications for news organizations in emerging markets with unmanaged stress result in reduced productivity, ‎where higher attrition rates among women journalists affect overall organizational performance. Prevailing studies focus mainly on external ‎challenges like gender bias and discrimination, overlooking internal psychological factors such as self-motivation. The benefits of emotional ‎control and intellectual autonomy in stress management are rarely studied, particularly in the view of digital platforms that bring about new ‎pressures, which have a significant impact on self-motivation. To bridge this, the proposed analytical study focuses on 28 women ‎journalists across Kerala, thereby using the Maslach Multidimensional Motivational Scale (MasMoS) to quantitatively assess intrinsic ‎motivation, stress, and personal-professional balance. The research adopts the integrated Hierarchical Maslow-Herzberg model to interpret ‎the interplay between intrinsic drives and extrinsic stressors. Further, hypothesis testing, such as Levene’s test, Brown-Forsythe test, and ‎Welch’s test, is used to validate the mediation role of self-motivation in the digital workspace. Results indicate that self-motivation acts as a ‎stabilizing force, helping female journalists to manage stress and preserve work-life boundaries‎.

Article Details

Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age

Authors:

Greeshma R K | Dr. Kinslin D

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 4, pp.139-157

Document Type:

Article

Publication Date:

5/2025

Document Language:

English

Document ID (Org No.):

2001385974

pISSN:

2309-4508

DOI:

10.14419/cn86a911

Female Journalists

Maslow-Herzberg Theory

Maslach Multidimensional Scale

Self-motivation and Work-life Balance

Issues

Article Details

Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age

Authors: Greeshma R K | Dr. Kinslin D

Publisher: Science Publishing Corporation

Journal: International Journal of Accounting and Economics Studies Vol.12 Issue 4, pp.139-157

Document Type: Article

Publication Date: 5/2025

Document Language: English

Document ID (Org No.): 2001385974

pISSN: 2309-4508

DOI: 10.14419/cn86a911

Female Journalists

Maslow-Herzberg Theory

Maslach Multidimensional Scale

Self-motivation and Work-life Balance

Issues

Authors:

Greeshma R K | Dr. Kinslin D

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 4, pp.139-157

Document Type:

Article

Publication Date:

5/2025

Document Language:

English

Document ID (Org No.):

2001385974

pISSN:

2309-4508

DOI:

10.14419/cn86a911