Piramidin Tabanındaki Soğutucu İnovasyonlarından Çıkarılacak Dersler

Ahmet BARDAKCI

Article Details

Piramidin Tabanındaki Soğutucu İnovasyonlarından Çıkarılacak Dersler

Authors:

Ahmet BARDAKCI

Publisher:

Pamukkale University

Main Topics:

Management

Journal:

Pamukkale İşletme ve Bilişim Yönetimi Dergisi 2020 Vol.7 Issue 1, pp.100-119

Document Type:

Article

Publication Date:

6/2020

Document Language:

Turkish

Document ID (Org No.):

2000574797

Frequency:

Bi-Annual

eISSN:

2757-7260

Abstract:

 


Almost one billion people at
the bottom of the pyramid do not have an access to energy thus they cannot have
Western style electric coolers. This study reviews four distinct coolers
adventure that were developed for Indian and African markets for foods
preseving. The aim is to introduce solutions in the context of Chotukool,
MittiCool, Zeer and FreshBox, to Turkish readers as well as highlights the
points to consider in developing products for emerging markets. It reveals how
mistakes in understanding customers, frame of competition and product
positioning would be a recipe for disaster, based on an experience of one of
these ventures.

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Article Details

Piramidin Tabanındaki Soğutucu İnovasyonlarından Çıkarılacak Dersler

Authors: Ahmet BARDAKCI

Publisher: Pamukkale University

Main Topics: Management

Journal: Pamukkale İşletme ve Bilişim Yönetimi Dergisi 2020 Vol.7 Issue 1, pp.100-119

Document Type: Article

Publication Date: 6/2020

Document Language: Turkish

Document ID (Org No.): 2000574797

Frequency: Bi-Annual

eISSN: 2757-7260

Issues

Authors:

Ahmet BARDAKCI

Publisher:

Pamukkale University

Main Topics:

Management

Journal:

Pamukkale İşletme ve Bilişim Yönetimi Dergisi 2020 Vol.7 Issue 1, pp.100-119

Document Type:

Article

Publication Date:

6/2020

Document Language:

Turkish

Document ID (Org No.):

2000574797

Frequency:

Bi-Annual

eISSN:

2757-7260