Principles of Effective Communication in Marketing and Sales of Insurance

Mahtab Nosrati; Atousa Azimi; Ensieh Vatankhah; Mohsen Yousefifar; Seyed Saeid Mir Taslimi

doi:10.12816/0002301

Article Details

Principles of Effective Communication in Marketing and Sales of Insurance

Authors:

Mahtab Nosrati | Atousa Azimi | Ensieh Vatankhah | Mohsen Yousefifar | Seyed Saeid Mir Taslimi

Publisher:

Sohar University

Main Topics:

General management

Journal:

Oman Chapter of Arabian Journal of Business and Management Review 2013 Vol.2 Issue 6, pp.139-142

Document Type:

Article

Publication Date:

1/2013

Document Language:

English

Document ID (Org No.):

41959

Frequency:

Monthly

pISSN:

22235833

DOI:

10.12816/0002301

Descriptors:

Keywords:

Abstract:

 Nowadays attract and retain customers in insurance industry due to the activation of theprivate insurance companies and separate markets, the development of information andcommunication at the international level, and become more aware and become more expertcustomers is more difficult and only organization in the competition arena will have goodposition that the main focus of its activities be attract and retain customers. In such a positionthe question is raised that how can CRM principles applicable in the country insurancendustry have the impact on customer loyalty. The purpose of this study is to evaluate theimpact of CRM dimension on insurance customer loyalty.

Article Details

Principles of Effective Communication in Marketing and Sales of Insurance

Authors:

Mahtab Nosrati | Atousa Azimi | Ensieh Vatankhah | Mohsen Yousefifar | Seyed Saeid Mir Taslimi

Publisher:

Sohar University

Main Topics:

General management

Journal:

Oman Chapter of Arabian Journal of Business and Management Review 2013 Vol.2 Issue 6, pp.139-142

Document Type:

Article

Publication Date:

1/2013

Document Language:

English

Document ID (Org No.):

41959

Frequency:

Monthly

pISSN:

22235833

DOI:

10.12816/0002301

Descriptors:

INSURANCE

CUSTOMERS

LOYALTY

CONSUMER BEHAVIOUR

INVESTMENTS

MARKETING

Insurance

CRM

Customer

Issues

Article Details

Authors: Mahtab Nosrati | Atousa Azimi | Ensieh Vatankhah | Mohsen Yousefifar | Seyed Saeid Mir Taslimi

Publisher: Sohar University

Main Topics: General management

Journal: Oman Chapter of Arabian Journal of Business and Management Review 2013 Vol.2 Issue 6, pp.139-142

Document Type: Article

Publication Date: 1/2013

Document Language: English

Document ID (Org No.): 41959

Frequency: Monthly

pISSN: 22235833

DOI: 10.12816/0002301

Descriptors:

Issues

Authors:

Mahtab Nosrati | Atousa Azimi | Ensieh Vatankhah | Mohsen Yousefifar | Seyed Saeid Mir Taslimi

Publisher:

Sohar University

Main Topics:

General management

Journal:

Oman Chapter of Arabian Journal of Business and Management Review 2013 Vol.2 Issue 6, pp.139-142

Document Type:

Article

Publication Date:

1/2013

Document Language:

English

Document ID (Org No.):

41959

Frequency:

Monthly

pISSN:

22235833

DOI:

10.12816/0002301