The New Dimension and Improved Customer

Hasouneh , Abdel Baset

Article Details

The New Dimension and Improved Customer

Authors:

Hasouneh , Abdel Baset

Publisher:

The Federation of U.A.E. Chambers of Commerce and Industry : Centre for Research and Authentication

Main Topics:

General management

Journal:

Economic Horizons 2011 Vol.32 Issue 119, pp.7-18

Document Type:

Article

Publication Date:

1/2011

Document Language:

English

Document ID (Org No.):

7866

Frequency:

Quarterly

pISSN:

1024266X

Descriptors:

Abstract:

 The new view of customers diverges on at least three key dimensions from the traditional perspective. Customers are viewed intotal, rather than partially, as empowered rather than as marketing targets, and as having ongoing relationships, rather than asisolated purchase occasions. This is quite different from the traditional practice of treating customers as objects of marketingleavers designed to induce purchase at the next opportunity.

 تعتمد طريقة العرض الجديدة من الزبائن ما لا يقل عن ثلاثة أبعاد رئيسية وفقاً للمنظور التقليدي .وينظر إلى الزبائن في المجموع، وليس جزئيا، كما يخول بدلا من أن تكون أهداف التسويق، وبأنها علاقات مستمرة، بدلا من شراء مناسبات معزولة .وهذا يختلف تماما عن الممارسة التقليدية لعلاج الزبائن ككائنات من العتلات تسويق مصممة للحث على الشراء في أقرب فرصة ممكنة .

Article Details

The New Dimension and Improved Customer

Authors:

Hasouneh , Abdel Baset

Publisher:

The Federation of U.A.E. Chambers of Commerce and Industry : Centre for Research and Authentication

Main Topics:

General management

Journal:

Economic Horizons 2011 Vol.32 Issue 119, pp.7-18

Document Type:

Article

Publication Date:

1/2011

Document Language:

English

Document ID (Org No.):

7866

Frequency:

Quarterly

pISSN:

1024266X

Descriptors:

SUPPLY AND DEMAND

PURCHASING

CUSTOMERS

Issues

Article Details

The New Dimension and Improved Customer

Authors: Hasouneh , Abdel Baset

Publisher: The Federation of U.A.E. Chambers of Commerce and Industry : Centre for Research and Authentication

Main Topics: General management

Journal: Economic Horizons 2011 Vol.32 Issue 119, pp.7-18

Document Type: Article

Publication Date: 1/2011

Document Language: English

Document ID (Org No.): 7866

Frequency: Quarterly

pISSN: 1024266X

Descriptors:

SUPPLY AND DEMAND

PURCHASING

CUSTOMERS

Issues

Authors:

Hasouneh , Abdel Baset

Publisher:

The Federation of U.A.E. Chambers of Commerce and Industry : Centre for Research and Authentication

Main Topics:

General management

Journal:

Economic Horizons 2011 Vol.32 Issue 119, pp.7-18

Document Type:

Article

Publication Date:

1/2011

Document Language:

English

Document ID (Org No.):

7866

Frequency:

Quarterly

pISSN:

1024266X