MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Stephan Böhm; Susanne J. Niklas

Article Details

MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Authors:

Stephan Böhm | Susanne J. Niklas

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Document Type:

Article

Publication Date:

5/2012

Document Language:

Turkish

Document ID (Org No.):

2000809465

Frequency:

Bi-Annual

eISSN:

1309-8047

Abstract:

 

Mobile tags can contain short texts, phone numbers or even digital business cards to be decoded with camera equipped mobile devices. Most common is the use of these special types of 2D barcodes to encode links to mobile web pages: the user can scan the code and open the web page without a cumbersome keyboard input. There are numerous examples of mobile tagging in commercial or public areas already. However, today mobile tagging is still a niche application and far away from being used as standard feature on a regular basis by mobile users in Germany and other countries. This study presents an empirical investigation of mobile tagging users and non-users in the German market to explore usage determinants and reasons of the adoption or rejection of this new technology. From the study results, recommendations for supporting a broader diffusion as well as applying mobile tagging appropriately are derived.

Article Details

MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Authors: Stephan Böhm | Susanne J. Niklas

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Document Type: Article

Publication Date: 5/2012

Document Language: Turkish

Document ID (Org No.): 2000809465

Frequency: Bi-Annual

eISSN: 1309-8047

Issues

Authors:

Stephan Böhm | Susanne J. Niklas

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Document Type:

Article

Publication Date:

5/2012

Document Language:

Turkish

Document ID (Org No.):

2000809465

Frequency:

Bi-Annual

eISSN:

1309-8047