Impact of Market Orientation (Intelligent generation) on customers’ performance and markets’ performance

Davoud PIROUZI; Samaneh KAKHKI

Article Details

Impact of Market Orientation (Intelligent generation) on customers’ performance and markets’ performance

Authors:

Davoud PIROUZI | Samaneh KAKHKI

Publisher:

Sivas Cumhuriyet Üniversitesi

Journal:

Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 2015 Vol.36 Issue 3, pp.2897-2904

Document Type:

Article

Publication Date:

5/2015

Document Language:

Turkish

Document ID (Org No.):

2000921754

Frequency:

Quarterly

eISSN:

2587-246X

pISSN:

2587-2680

Abstract:

 


Abstract. According to Slater and Narver (1995), market orientation provides strong norms for learning from customers and competitors; it must be complemented by entrepreneurship and appropriate organizational Structures and processes for high order learning. According to Kohili and Jawerski’s model (intelligence generation, intelligence dissemination, responsiveness), market-oriented companies will be able to do the intelligence generation, intelligence dissemination, and response design process correctly and understand customers’ needs well when market-oriented process has a positive impact on business performance. The research hypotheses are: 1)Intelligent generation has a positive impact on customers’ performance in companies.2)Intelligent generation has a positive impact on market’s performance of companies. Intelligent generation of competitors has made an influence on market performance. In fact intelligence generation about competitors information informs companies about the competitors strategy in the market.

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Article Details

Impact of Market Orientation (Intelligent generation) on customers’ performance and markets’ performance

Authors: Davoud PIROUZI | Samaneh KAKHKI

Publisher: Sivas Cumhuriyet Üniversitesi

Journal: Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 2015 Vol.36 Issue 3, pp.2897-2904

Document Type: Article

Publication Date: 5/2015

Document Language: Turkish

Document ID (Org No.): 2000921754

Frequency: Quarterly

eISSN: 2587-246X

pISSN: 2587-2680

Issues

Authors:

Davoud PIROUZI | Samaneh KAKHKI

Publisher:

Sivas Cumhuriyet Üniversitesi

Journal:

Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 2015 Vol.36 Issue 3, pp.2897-2904

Document Type:

Article

Publication Date:

5/2015

Document Language:

Turkish

Document ID (Org No.):

2000921754

Frequency:

Quarterly

eISSN:

2587-246X

pISSN:

2587-2680