Analysis of Generative AI Technology in Cinema Industry from a Techno-Feudalism Perspective

Bahadır Kapır

Article Details

Analysis of Generative AI Technology in Cinema Industry from a Techno-Feudalism Perspective

Authors:

Bahadır Kapır

Publisher:

Duzce University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Tykhe Sanat ve Tasarım Dergisi Vol.10 Issue 18, pp.257-285

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001350483

pISSN:

2667-6818

Keywords:

Abstract:

 This study presents a critical analysis of generative AI models from a techno-feudalism perspective, which have begun to be effectively utilized in cinematographic visual production practices as a result of the convergence of media and cinema sectors with AI Technologies. Using descriptive analysis method, the studys fundamental argument is that individual and institutional producers using AI technology for cinematic content production are systematically becoming increasingly dependent on technology companies AI platforms and cloud systems. In this context, the study examines technological transformation and power relations developing during this transformation process from a critical political-economic perspective. While the historical development of AI technology and its social, cultural, and ideological dimensions are excluded from the scope, AI technology is redefined within the conceptual framework of techno-feudalism, going beyond purely economic analysis. The study concludes that the control of a few technology companies dominating the digital world will increasingly strengthen in the production, distribution, and exhibition processes of the media and cinema industry, thereby reinforcing the techno-feudal structure. Strategic investments and startup acquisitions by major technology companies in the field of generative AI indicate growing market monopolization. While this structure deepens platform dependency in media production, it also limits the autonomous production capabilities of individual and institutional producers. Consequently, the dual exploitation mechanism is strengthened as technology companies positioned as digital lords generate revenue through subscription systems and control user data.

 This study presents a critical analysis of generative AI models from a techno-feudalism perspective, which have begun to be effectively utilized in cinematographic visual production practices as a result of the convergence of media and cinema sectors with AI Technologies. Using descriptive analysis method, the studys fundamental argument is that individual and institutional producers using AI technology for cinematic content production are systematically becoming increasingly dependent on technology companies AI platforms and cloud systems. In this context, the study examines technological transformation and power relations developing during this transformation process from a critical political-economic perspective. While the historical development of AI technology and its social, cultural, and ideological dimensions are excluded from the scope, AI technology is redefined within the conceptual framework of techno-feudalism, going beyond purely economic analysis. The study concludes that the control of a few technology companies dominating the digital world will increasingly strengthen in the production, distribution, and exhibition processes of the media and cinema industry, thereby reinforcing the techno-feudal structure. Strategic investments and startup acquisitions by major technology companies in the field of generative AI indicate growing market monopolization. While this structure deepens platform dependency in media production, it also limits the autonomous production capabilities of individual and institutional producers. Consequently, the dual exploitation mechanism is strengthened as technology companies positioned as digital lords generate revenue through subscription systems and control user data.

 This study presents a critical analysis of generative AI models from a techno-feudalism perspective, which have begun to be effectively utilized in cinematographic visual production practices as a result of the convergence of media and cinema sectors with AI Technologies. Using descriptive analysis method, the studys fundamental argument is that individual and institutional producers using AI technology for cinematic content production are systematically becoming increasingly dependent on technology companies AI platforms and cloud systems. In this context, the study examines technological transformation and power relations developing during this transformation process from a critical political-economic perspective. While the historical development of AI technology and its social, cultural, and ideological dimensions are excluded from the scope, AI technology is redefined within the conceptual framework of techno-feudalism, going beyond purely economic analysis. The study concludes that the control of a few technology companies dominating the digital world will increasingly strengthen in the production, distribution, and exhibition processes of the media and cinema industry, thereby reinforcing the techno-feudal structure. Strategic investments and startup acquisitions by major technology companies in the field of generative AI indicate growing market monopolization. While this structure deepens platform dependency in media production, it also limits the autonomous production capabilities of individual and institutional producers. Consequently, the dual exploitation mechanism is strengthened as technology companies positioned as digital lords generate revenue through subscription systems and control user data.

 Bu çalışma, medya ve sinema sektörünün yapay zekâ teknolojileri ile yakınsaması neticesinde bilhassa sinematografik görsel üretim pratiklerinde etkin bir şekilde kullanılmaya başlanılan üretken yapay zekâ modellerinin tekno-feodalizm perspektifinden eleştirel bir çözümlemesini sunmaktadır. Betimsel analiz yöntemi kullanılan çalışmanın temel savı, sinematik içerik üretimi için yapay zekâ teknolojisini kullanan bireysel ve kurumsal üreticilerin, teknoloji şirketlerinin yapay zekâ platformlarına ve bulut sistemlerine sistematik olarak daha çok bağımlı hale geldiğidir. Bu bağlamda çalışma, teknolojik dönüşümü ve bu dönüşüm sürecinde gelişen güç ilişkilerini eleştirel ekonomi-politik bir perspektiften ele almaktadır. Çalışmada yapay zekâ teknolojisinin tarihsel gelişimi ile toplumsal, kültürel ve ideolojik boyutları kapsam dışında tutulmuştur. Bununla birlikte yapay zekâ teknolojisi, salt ekonomik analizin ötesine geçilerek, tekno-feodalizm kavramsal çerçevesi içinde yeniden tanımlanmıştır. Çalışmanın sonucunda, medya ve sinema endüstrisinin üretim, dağıtım ve gösterim süreçlerinde dijital dünyaya hâkim olan birkaç teknoloji şirketinin kontrolünün giderek güçleneceği ve bu durumun tekno-feodal yapıyı pekiştireceği saptanmıştır. Büyük teknoloji şirketlerinin üretken yapay zekâ alanına yaptığı stratejik yatırımlar ve start-up satın almaları, pazarın giderek tekelleşeceğini göstermektedir. Bu yapılanma, medya üretimindeki platform bağımlılığını derinleştirirken, bireysel ve kurumsal üreticilerin özerk üretim olanaklarını da sınırlandırmaktadır. Böylece dijital lordlar olarak konumlanan teknoloji şirketlerinin hem abonelik sistemleri üzerinden gelir elde etmesi hem de kullanıcı verilerini kontrol etmesi yoluyla oluşan çift yönlü sömürü mekanizması güçlenmektedir.

Article Details

Analysis of Generative AI Technology in Cinema Industry from a Techno-Feudalism Perspective

Authors:

Bahadır Kapır

Publisher:

Duzce University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Tykhe Sanat ve Tasarım Dergisi Vol.10 Issue 18, pp.257-285

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001350483

pISSN:

2667-6818

Techno-feudalism

Generative Artificial Intelligence

Platform Dependency

Cinema industry

Digital monopolizationTekno-feodalizm

Üretken Yapay Zekâ

Platform bağımlılığı

Dijital Tekelleşme

sinema endüstrisi

Issues

Article Details

Authors: Bahadır Kapır

Publisher: Duzce University

Main Topics: İletişim ve Medya Çalışmaları (Diğer)

Journal: Tykhe Sanat ve Tasarım Dergisi Vol.10 Issue 18, pp.257-285

Document Type: Article

Publication Date: 6/2025

Document Language: Turkish

Document ID (Org No.): 2001350483

pISSN: 2667-6818

Issues

Authors:

Bahadır Kapır

Publisher:

Duzce University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Tykhe Sanat ve Tasarım Dergisi Vol.10 Issue 18, pp.257-285

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001350483

pISSN:

2667-6818