The Consumer Behavior Studies Principles from an Ethical Perspective

Bensalah, Abderrezak; Bouroumana, Abdelkader

Article Details

The Consumer Behavior Studies Principles from an Ethical Perspective

Authors:

Bensalah, Abderrezak | Bouroumana, Abdelkader

Publisher:

القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية

Journal:

مجلة العلوم التجارية 2021 Vol.20 Issue Special Issue, pp.205-217

Document Type:

Article

Publication Date:

6/2021

Document Language:

English

Document ID (Org No.):

2001172623

pISSN:

1112-3818

Keywords:

Abstract:

 This paper summarizes the examining of some issues that may be faced in conducting the marketing consumer behavior studies, and that can strongly lead to marketing deception and bad marketing practices that may include harms to consumers.  The purpose of this study is mainly to discuss different issues of the marketing studies of consumer behavior by showing some points that shape this kind of marketing studies so that these will be discussed through a scientific and ethical approach.  The subject was discussed through showing some issues related to the behavioral study design and how those issues can affect negatively the study results that will be transformed to sensitive marketing decisions.  The results revealed that the consumer behavior is a sensitive and complex subject that needs too much effort to be understood, and it is not easy ethically nor scientifically to influence it with whatever the marketing stimulus. The research theoretically proves that marketing with its general principles of gain maximization cannot mostly deal scientifically and healthily with the consumer behavior matters. Thus, academicians and practitioners should adopt an ethical perspective while designing the research and dealing with different alternatives in a way that benefit the company and consumers as well. THE CONSUMER BEHAVIOR STUDIES PRINCIPLES FROM AN ETHICAL PERSPECTIVE.

Article Details

The Consumer Behavior Studies Principles from an Ethical Perspective

Authors:

Bensalah, Abderrezak | Bouroumana, Abdelkader

Publisher:

القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية

Journal:

مجلة العلوم التجارية 2021 Vol.20 Issue Special Issue, pp.205-217

Document Type:

Article

Publication Date:

6/2021

Document Language:

English

Document ID (Org No.):

2001172623

pISSN:

1112-3818

أخلاقيات التسويق

الممارسات التسويقية

سلوكيات المستهلكون

Issues

Article Details

The Consumer Behavior Studies Principles from an Ethical Perspective

Authors: Bensalah, Abderrezak | Bouroumana, Abdelkader

Publisher: القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية

Journal: مجلة العلوم التجارية 2021 Vol.20 Issue Special Issue, pp.205-217

Document Type: Article

Publication Date: 6/2021

Document Language: English

Document ID (Org No.): 2001172623

pISSN: 1112-3818

أخلاقيات التسويق

الممارسات التسويقية

سلوكيات المستهلكون

Issues

Authors:

Bensalah, Abderrezak | Bouroumana, Abdelkader

Publisher:

القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية

Journal:

مجلة العلوم التجارية 2021 Vol.20 Issue Special Issue, pp.205-217

Document Type:

Article

Publication Date:

6/2021

Document Language:

English

Document ID (Org No.):

2001172623

pISSN:

1112-3818