DESIGN AND DIGITAL PRESENCE IN THE GIG ECONOMY

Semra Ay; Kübra Canlı

Article Details

DESIGN AND DIGITAL PRESENCE IN THE GIG ECONOMY

Authors:

Semra Ay | Kübra Canlı

Publisher:

Hacettepe University

Main Topics:

Görsel Tasarım | Grafik Tasarımı

Journal:

Sanat Yazıları Issue 52, pp.216-227

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001349174

pISSN:

2458-8903

Keywords:

Abstract:

 Digitalization has helped open up different labor markets and business models and has contributed to the rapid growth of the gig economy, where short-term contracts and freelance work are common in addition to traditional full-time jobs. Employees working in creative industries have the opportunity to continue their professions by adopting freelance work models through digital platforms. This article examines the roles, business cycles, and changes that digital platforms create on these cycles of designers in the economics of digital transformation. Using the digital ethnography research method, five research questions were asked of thirteen designers in online, and the data were analyzed. As a result of this analysis, the new positions of designers, production dynamics, and digital presence creation processes along with digitalization movements were revealed. The factors caused designers to transition from traditional employ-ment models to more flexible, digitally focused roles were discussed in the business world transformed by digitalization.

 Digitalization has helped open up different labor markets and business models and has contributed to the rapid growth of the gig economy, where short-term contracts and freelance work are common in addition to traditional full-time jobs. Employees working in creative industries have the opportunity to continue their professions by adopting freelance work models through digital platforms. This article examines the roles, business cycles, and changes that digital platforms create on these cycles of designers in the economics of digital transformation. Using the digital ethnography research method, five research questions were asked of thirteen designers in online, and the data were analyzed. As a result of this analysis, the new positions of designers, production dynamics, and digital presence creation processes along with digitalization movements were revealed. The factors caused designers to transition from traditional employ-ment models to more flexible, digitally focused roles were discussed in the business world transformed by digitalization.

 Digitalization has helped open up different labor markets and business models and has contributed to the rapid growth of the gig economy, where short-term contracts and freelance work are common in addition to traditional full-time jobs. Employees working in creative industries have the opportunity to continue their professions by adopting freelance work models through digital platforms. This article examines the roles, business cycles, and changes that digital platforms create on these cycles of designers in the economics of digital transformation. Using the digital ethnography research method, five research questions were asked of thirteen designers in online, and the data were analyzed. As a result of this analysis, the new positions of designers, production dynamics, and digital presence creation processes along with digitalization movements were revealed. The factors caused designers to transition from traditional employ-ment models to more flexible, digitally focused roles were discussed in the business world transformed by digitalization.

 Dijitalleşme hareketleriyle birlikte, farklı iş gücü piyasalarına ve iş modellerine alan açılırken, geleneksel tam zamanlı işlerin yanı sıra kısa vadeli sözleşmelerin ve serbest çalışmanın yaygın olduğu gig ekonomi hızla büyümektedir. Yaratıcı kültür endüstrilerinde faaliyet gösteren bireyler, dijital platformlar aracılığıyla serbest çalışma modellerini benimseyerek mesleklerini sürdürme ve dijital kimlikleriyle bu platformlarda aktif biçimde varlık gösterme ve ekonomik akış rahatlıkla dâhil olabilme fırsatı bulmaktadır. Bu makale, dijitalleşen ekonomi içerisinde çalışan tasarımcıların; rollerini, iş döngülerini ve dijital platformların bu döngüler üzerinde yarattığı değişiklikleri incelemiştir. Dijital etnografi araştırma yöntemi kullanılarak on üç tasarımcıya çevrimiçi ortamda beş araştırma sorusu sorulmuş ve elde edilen veriler analiz edilmiştir. Bu analiz sonucunda, dijitalleşme hareketleriyle birlikte tasarımcıların yeni konumları, üretim dinamikleri ve dijital varlık oluşturma süreçleri ortaya konmuştur. Tasarımcıların geleneksel istihdam modellerinden daha esnek, dijital odaklı rollere geçiş yapmasındaki etkenler tartışılmıştır. Dijitalleşme ile dönüşen iş dünyasında tasarımcıların karşılaştıkları fırsatlar ve zorluklar hakkında kapsamlı bir anlayış geliştirilmiştir.

Article Details

DESIGN AND DIGITAL PRESENCE IN THE GIG ECONOMY

Authors:

Semra Ay | Kübra Canlı

Publisher:

Hacettepe University

Main Topics:

Görsel Tasarım | Grafik Tasarımı

Journal:

Sanat Yazıları Issue 52, pp.216-227

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001349174

pISSN:

2458-8903

Portfolio

Creative Culture Industries

Freelancing

Digitalization

Platform Economy.Portfolyo

Yaratıcı Kültür Endüstrileri

Serbest Çalışma

Dijitalleşme

Platform Ekonomi.

Issues

Article Details

Authors: Semra Ay | Kübra Canlı

Publisher: Hacettepe University

Main Topics: Görsel Tasarım | Grafik Tasarımı

Journal: Sanat Yazıları Issue 52, pp.216-227

Document Type: Article

Publication Date: 5/2025

Document Language: Turkish

Document ID (Org No.): 2001349174

pISSN: 2458-8903

Issues

Authors:

Semra Ay | Kübra Canlı

Publisher:

Hacettepe University

Main Topics:

Görsel Tasarım | Grafik Tasarımı

Journal:

Sanat Yazıları Issue 52, pp.216-227

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001349174

pISSN:

2458-8903