REVIEW: Advances in Electronic Marketing

Reviewed By Dr. Ayhan YILMAZ

Article Details

REVIEW: Advances in Electronic Marketing

Authors:

Reviewed By Dr. Ayhan YILMAZ

Publisher:

Anadolu University

Journal:

Turkish Online Journal of Distance Education 2005 Vol.6 Issue 4, pp.164-166

Document Type:

Article

Publication Date:

11/2005

Document Language:

English

Document ID (Org No.):

2000784403

Frequency:

Quarterly

pISSN:

1302-6488

Abstract:

 

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.

Article Details

REVIEW: Advances in Electronic Marketing

Authors: Reviewed By Dr. Ayhan YILMAZ

Publisher: Anadolu University

Journal: Turkish Online Journal of Distance Education 2005 Vol.6 Issue 4, pp.164-166

Document Type: Article

Publication Date: 11/2005

Document Language: English

Document ID (Org No.): 2000784403

Frequency: Quarterly

pISSN: 1302-6488

Issues

Authors:

Reviewed By Dr. Ayhan YILMAZ

Publisher:

Anadolu University

Journal:

Turkish Online Journal of Distance Education 2005 Vol.6 Issue 4, pp.164-166

Document Type:

Article

Publication Date:

11/2005

Document Language:

English

Document ID (Org No.):

2000784403

Frequency:

Quarterly

pISSN:

1302-6488