THE MULTIMODAL ANALYSIS OF ONLINE IDENTITY. THE CASE OF BORIS JOHNSON

Spânu Ana-maria

Article Details

THE MULTIMODAL ANALYSIS OF ONLINE IDENTITY. THE CASE OF BORIS JOHNSON

Authors:

Spânu Ana-maria

Publisher:

Université d'Alger 2

Journal:

الآداب و اللغات Vol.18 Issue 2, pp.45-54

Document Type:

Article

Publication Date:

12/2023

Document Language:

English

Document ID (Org No.):

2001561446

pISSN:

2676-1556

Keywords:

Abstract:

 This paper aims to study how Boris Johnson, the current Prime Minister of the United Kingdom, is gaining popularity through his online discourse, by simplifying and distorting the implications of the coronavirus epidemic and the 2016 EU referendum. It utilizes a qualitative analysis of Johnson's online presence to explain how his digital discourse appeals to an identity-focused electorate while ignoring policies. The text reviews academic works on conceptual metaphors, populist discourse, and the construction of threat through political discourse. Analyzed authentic examples include Johnson's statements on Brexit, the COVID19 pandemic, and his apologies during the "Partygate" controversy. The findings show that Johnson uses vagueness, magniloquence, humor, and war metaphors to divert public attention from his lack of clear policies. In conclusion, while these strategies have contributed to his popularity, Johnson now faces political challenges, and his discourse style is criticized for its superficiality and detachment from reality.

Article Details

THE MULTIMODAL ANALYSIS OF ONLINE IDENTITY. THE CASE OF BORIS JOHNSON

Authors:

Spânu Ana-maria

Publisher:

Université d'Alger 2

Journal:

الآداب و اللغات Vol.18 Issue 2, pp.45-54

Document Type:

Article

Publication Date:

12/2023

Document Language:

English

Document ID (Org No.):

2001561446

pISSN:

2676-1556

Partygate

Political discourse

political challenges

Issues

Article Details

THE MULTIMODAL ANALYSIS OF ONLINE IDENTITY. THE CASE OF BORIS JOHNSON

Authors: Spânu Ana-maria

Publisher: Université d'Alger 2

Journal: الآداب و اللغات Vol.18 Issue 2, pp.45-54

Document Type: Article

Publication Date: 12/2023

Document Language: English

Document ID (Org No.): 2001561446

pISSN: 2676-1556

Partygate

Political discourse

political challenges

Issues

Authors:

Spânu Ana-maria

Publisher:

Université d'Alger 2

Journal:

الآداب و اللغات Vol.18 Issue 2, pp.45-54

Document Type:

Article

Publication Date:

12/2023

Document Language:

English

Document ID (Org No.):

2001561446

pISSN:

2676-1556