A Measurement Model of Brand Image and Perceived Quality

Amine, Hallouz Mohamed; Hachemaoui, Kamel

Article Details

A Measurement Model of Brand Image and Perceived Quality

Authors:

Amine, Hallouz Mohamed | Hachemaoui, Kamel

Publisher:

جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة

Journal:

مجلة الدراسات التجارية والاقتصادية المعاصرة 2021 Vol.4 Issue 2, pp.653-664

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001250560

pISSN:

2661-7153

Keywords:

Abstract:

 This study aimsto investigate the determinantsof brand image and perceived quality trough a measurement model, these determinantsconcerning to non-product related attributes (price and consumer imaginary side) and perceived quality in sport shoes market to Algeria. This study falls within the field of consumer behavior, and aims to test a scale of psychological spects related to the brand image and its suitability with perceived quality. Accordingly, this will help future studies in applying these measurements in the Algerian market. A questionnaire tool adopted in order to collect data for 208 consumers, we used exploratory factor analysis and confirmatory factor analysis to confirm the study model. The results of this study shows that there is a relationship between brand image and perceived quality through the measurement model.

Article Details

A Measurement Model of Brand Image and Perceived Quality

Authors:

Amine, Hallouz Mohamed | Hachemaoui, Kamel

Publisher:

جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة

Journal:

مجلة الدراسات التجارية والاقتصادية المعاصرة 2021 Vol.4 Issue 2, pp.653-664

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001250560

pISSN:

2661-7153

التسويق

العلامات التجارية

الجودة المدركة

سلوك المستهلك

Issues

Article Details

A Measurement Model of Brand Image and Perceived Quality

Authors: Amine, Hallouz Mohamed | Hachemaoui, Kamel

Publisher: جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة

Journal: مجلة الدراسات التجارية والاقتصادية المعاصرة 2021 Vol.4 Issue 2, pp.653-664

Document Type: Article

Publication Date: 1/2021

Document Language: English

Document ID (Org No.): 2001250560

pISSN: 2661-7153

التسويق

العلامات التجارية

الجودة المدركة

سلوك المستهلك

Issues

Authors:

Amine, Hallouz Mohamed | Hachemaoui, Kamel

Publisher:

جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة

Journal:

مجلة الدراسات التجارية والاقتصادية المعاصرة 2021 Vol.4 Issue 2, pp.653-664

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001250560

pISSN:

2661-7153