A STUDY  ON NEW MEDIA TOOLS USAGE OF GENDARMERIE GENERAL COMMANDS

Mehmet Rüştüoğlu; Ali Özcan

Article Details

A STUDY ON NEW MEDIA TOOLS USAGE OF GENDARMERIE GENERAL COMMANDS

Authors:

Mehmet Rüştüoğlu | Ali Özcan

Publisher:

Gumushane University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.13 Issue 2, pp.1003-1026

Document Type:

Article

Publication Date:

9/2025

Document Language:

Turkish

Document ID (Org No.):

2001359902

pISSN:

2146-3301

Keywords:

Abstract:

 The Gendarmerie General Command, in addition to fulfilling its legally assigned duties to protect the lives and property of citizens and ensuring public safety and security, also conducts public relations activities. This study analyzes the public relations performance of the Gendarmerie General Command initiated its social media activities in 2017. It has since emerged as the public security institution with the highest interaction rates. Therefore, the interaction performance of its social media presence on Instagram over a one-year period analyzed through categorical content analysis. This analysis will be conducted within a data classification framework that includes the following categories.: Management Data, FanFollower Relations, Growth Trends, MessageContent Categories, MessageContent Interactions, Interaction Performance, and Comparison with Leading Institutions Performance. Data collected and coded using a coding schedule that includes the determined analysis categories and subcategories are transformed into various visual representations using Boomsocials data analysis algorithms and software. The research findings indicate that social narratives and activities integrating the public yield significantly higher interaction performance than purely technical indicators. This study is significant in that it provides strategic direction and performance measurement for public security institutions. Moreover, it highlights the vital role of social media in public relations, particularly in enabling public security institutions to disseminate rapid and effective information during times of crisis.

 The Gendarmerie General Command, in addition to fulfilling its legally assigned duties to protect the lives and property of citizens and ensuring public safety and security, also conducts public relations activities. This study analyzes the public relations performance of the Gendarmerie General Command initiated its social media activities in 2017. It has since emerged as the public security institution with the highest interaction rates. Therefore, the interaction performance of its social media presence on Instagram over a one-year period analyzed through categorical content analysis. This analysis will be conducted within a data classification framework that includes the following categories.: Management Data, FanFollower Relations, Growth Trends, MessageContent Categories, MessageContent Interactions, Interaction Performance, and Comparison with Leading Institutions Performance. Data collected and coded using a coding schedule that includes the determined analysis categories and subcategories are transformed into various visual representations using Boomsocials data analysis algorithms and software. The research findings indicate that social narratives and activities integrating the public yield significantly higher interaction performance than purely technical indicators. This study is significant in that it provides strategic direction and performance measurement for public security institutions. Moreover, it highlights the vital role of social media in public relations, particularly in enabling public security institutions to disseminate rapid and effective information during times of crisis.

 The Gendarmerie General Command, in addition to fulfilling its legally assigned duties to protect the lives and property of citizens and ensuring public safety and security, also conducts public relations activities. This study analyzes the public relations performance of the Gendarmerie General Command initiated its social media activities in 2017. It has since emerged as the public security institution with the highest interaction rates. Therefore, the interaction performance of its social media presence on Instagram over a one-year period analyzed through categorical content analysis. This analysis will be conducted within a data classification framework that includes the following categories.: Management Data, FanFollower Relations, Growth Trends, MessageContent Categories, MessageContent Interactions, Interaction Performance, and Comparison with Leading Institutions Performance. Data collected and coded using a coding schedule that includes the determined analysis categories and subcategories are transformed into various visual representations using Boomsocials data analysis algorithms and software. The research findings indicate that social narratives and activities integrating the public yield significantly higher interaction performance than purely technical indicators. This study is significant in that it provides strategic direction and performance measurement for public security institutions. Moreover, it highlights the vital role of social media in public relations, particularly in enabling public security institutions to disseminate rapid and effective information during times of crisis.

 Jandarma Genel Komutanlığı, kanunlarla kendisine tevdi edilmiş görevleri yerine getirerek halkın can ve malını korumakla birlikte, sağlamış olduğu emniyet ve asayiş hizmetlerinin yanında halkla ilişkiler faaliyetlerini de yürütmektedir. Bu araştırmada Jandarma Genel Komutanlığının sosyal medyadaki halkla ilişkiler performansı incelenecektir. 2017 yılında sosyal medyada ilk paylaşımlarını yapan Jandarma Genel Komutanlığının en yüksek etkileşim oranlarına sahip olan kamu güvenliği kurumu olarak öne çıkması nedeniyle, takipçi etkileşimlerinin en yoğun kayıtlandığı Instagram platformundaki bir yıllık etkileşim performansı, Yönetim Verileri, HayranTakipçi İlişkileri, Büyüme Hareketleri, İletiPaylaşım Kategorileri, İletiPaylaşım Etkileşimleri, Etkileşim Performansı ve Öncü Kurum Performanslarıyla Kıyaslama olarak belirlenen veri sınıflandırma yönetimi çerçevesinde kategorisel içerik analiz yöntemiyle çözümlenmiştir. Belirlenen çözümleme kategorileri ve alt kategorilerini içeren kodlama cetveli ile toplanankodlanan veriler, Boomsocialin veri analiz algoritmaları ve yazılımları kullanılarak çeşitli grafiklere dönüştürülmüştür. Araştırma bulguları, teknik göstergelerin yerine sosyal hikayelerin ve halkla bütünleşme etkinliklerinin daha yüksek etkileşim performansına dönüştüğüne işaret etmektedir. Araştırma, kamu güvenliği kurumlarına bir yönelim ve stratejik performans ölçümü sunması bakımından etkili bir yönetim fonksiyonu olması ve halkla ilişkilerde sosyal medyanın kullanımının kamu güvenliği kurumlarına kriz anlarında hızlı ve etkili bilgi paylaşmanın da hayati bir rol üstlenmesi nedeniyle önemlidir.

Article Details

A STUDY ON NEW MEDIA TOOLS USAGE OF GENDARMERIE GENERAL COMMANDS

Authors:

Mehmet Rüştüoğlu | Ali Özcan

Publisher:

Gumushane University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.13 Issue 2, pp.1003-1026

Document Type:

Article

Publication Date:

9/2025

Document Language:

Turkish

Document ID (Org No.):

2001359902

pISSN:

2146-3301

Engagement

Public relations

Gendarmerie General Command

Public security

Social mediaEtkileşim

Halkla ilişkiler

Jandarma Genel Komutanlığı

Kamu güvenliği

Sosyal medya

Issues

Article Details

Authors: Mehmet Rüştüoğlu | Ali Özcan

Publisher: Gumushane University

Main Topics: İletişim ve Medya Çalışmaları (Diğer)

Journal: Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.13 Issue 2, pp.1003-1026

Document Type: Article

Publication Date: 9/2025

Document Language: Turkish

Document ID (Org No.): 2001359902

pISSN: 2146-3301

Issues

Authors:

Mehmet Rüştüoğlu | Ali Özcan

Publisher:

Gumushane University

Main Topics:

İletişim ve Medya Çalışmaları (Diğer)

Journal:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.13 Issue 2, pp.1003-1026

Document Type:

Article

Publication Date:

9/2025

Document Language:

Turkish

Document ID (Org No.):

2001359902

pISSN:

2146-3301