An Applied Study on the Advertising Industry in the Context of Artificial Intelligence Ethics

Burak Çeber

Article Details

An Applied Study on the Advertising Industry in the Context of Artificial Intelligence Ethics

Authors:

Burak Çeber

Publisher:

Istanbul Ticaret University

Main Topics:

Yeni İletişim Teknolojileri

Journal:

Intermedia International E-journal Vol.11 Issue 20, pp.63-84

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320995

pISSN:

2149-3669

Keywords:

Abstract:

 Artificial Intelligence AI has increasingly captivated the attention of the global advertising sector, with expectations of a significant surge in interest as technology advances. Underneath this heightened interest in artificial intelligence, numerous issues have remained concealed. Therefore, it is crucial to scrutinize the issues arising from the utilization of artificial intelligence applications in the field of advertising. Foremost among these challenges is the ethical dimension, a facet that not only pervades current discourse but also carries a substantial potential for future complications. Some of these quandaries, commonly articulated as AI ethics issues, encompass privacy, security, transparency, and the usurpation of professional roles. In addition, there exist acknowledged yet frequently overlooked predicaments such as bias, data poisoning, responsibility, and the emergence of detached agencies. Remarkably absent in the literature is a comprehensive exploration of AI ethics issues within the specific context of the advertising sector. This study aims to address this gap by illuminating ethical challenges, scrutinizing the identified issues, and proposing potential resolutions for the infusion of AI in advertising. In this context, the research endeavors to delve into the ethical intricacies stemming from the adoption of AI applications in advertising. The objective is to elucidate the perspectives of advertising professionals on this matter, revealing the ethical conundrums confronted by advertising agencies regarding AI, and discerning the implemented measures to navigate these challenges. The study also seeks to explore anticipations regarding potential future AI ethics dilemmas in advertising and how AI applications may fundamentally shape the trajectory of the advertising landscape.

 Artificial Intelligence AI has increasingly captivated the attention of the global advertising sector, with expectations of a significant surge in interest as technology advances. Underneath this heightened interest in artificial intelligence, numerous issues have remained concealed. Therefore, it is crucial to scrutinize the issues arising from the utilization of artificial intelligence applications in the field of advertising. Foremost among these challenges is the ethical dimension, a facet that not only pervades current discourse but also carries a substantial potential for future complications. Some of these quandaries, commonly articulated as AI ethics issues, encompass privacy, security, transparency, and the usurpation of professional roles. In addition, there exist acknowledged yet frequently overlooked predicaments such as bias, data poisoning, responsibility, and the emergence of detached agencies. Remarkably absent in the literature is a comprehensive exploration of AI ethics issues within the specific context of the advertising sector. This study aims to address this gap by illuminating ethical challenges, scrutinizing the identified issues, and proposing potential resolutions for the infusion of AI in advertising. In this context, the research endeavors to delve into the ethical intricacies stemming from the adoption of AI applications in advertising. The objective is to elucidate the perspectives of advertising professionals on this matter, revealing the ethical conundrums confronted by advertising agencies regarding AI, and discerning the implemented measures to navigate these challenges. The study also seeks to explore anticipations regarding potential future AI ethics dilemmas in advertising and how AI applications may fundamentally shape the trajectory of the advertising landscape.

 Artificial Intelligence AI has increasingly captivated the attention of the global advertising sector, with expectations of a significant surge in interest as technology advances. Underneath this heightened interest in artificial intelligence, numerous issues have remained concealed. Therefore, it is crucial to scrutinize the issues arising from the utilization of artificial intelligence applications in the field of advertising. Foremost among these challenges is the ethical dimension, a facet that not only pervades current discourse but also carries a substantial potential for future complications. Some of these quandaries, commonly articulated as AI ethics issues, encompass privacy, security, transparency, and the usurpation of professional roles. In addition, there exist acknowledged yet frequently overlooked predicaments such as bias, data poisoning, responsibility, and the emergence of detached agencies. Remarkably absent in the literature is a comprehensive exploration of AI ethics issues within the specific context of the advertising sector. This study aims to address this gap by illuminating ethical challenges, scrutinizing the identified issues, and proposing potential resolutions for the infusion of AI in advertising. In this context, the research endeavors to delve into the ethical intricacies stemming from the adoption of AI applications in advertising. The objective is to elucidate the perspectives of advertising professionals on this matter, revealing the ethical conundrums confronted by advertising agencies regarding AI, and discerning the implemented measures to navigate these challenges. The study also seeks to explore anticipations regarding potential future AI ethics dilemmas in advertising and how AI applications may fundamentally shape the trajectory of the advertising landscape.

 Yapay zekâ uygulamaları, pek çok sektör üzerinde yenilikçi çözümler sunarak işleyişi değiştirirken çeşitli etik sorunların da kaynağı haline gelmektedir. İnsanların günlük yaşamlarında önemli yer edinen ve yapay zekâ uygulamalarının etkisiyle oldukça gelişen reklamcılık da etik bağlamda tartışılması gereken bir sektör olarak öne çıkmaktadır. Reklamcılığın geleceğinin güvence altına alınması ve yapay zekânın reklamcılıkta bir tehdit yerine fırsat olabilmesi için etik sorunların belirlenmesi, incelenmesi ve bu sorunlara yönelik önlemlerin alınması gerekmektedir. Bu araştırmada, reklam ajanslarında yapay zekâ etiği ölçeğinde karşılaşılan sorunlar, sorunların çözülmesine engel teşkil eden zorluklar, gelecekte karşılaşılması muhtemel sorunlar ve bu sorunlara alınan önlemler incelenmiştir. Derinlemesine görüşme kapsamında ajanslarla görüşmeler gerçekleştirilmiş, görüşmelerden ulaşılan verilerin analiz sürecinde icerik analizi ve betimsel analiz yontemleri birlikte kullanılmıstır. Verilerin çözümlemesi, oluşturulan tema ve kodlar doğrultusunda nitel ve karma yontemlerde tercih edilen MAXQDA Analytics Pro-2020 analiz programı ile yapılmıştır. Araştırmada, reklam sektörünü yakından ilgilendiren yapay zekâ etiği sorunlarının bulunduğu, ancak bu sorunların henüz reklam ajanslarında hissedilir seviyede olmadığı sonucuna ulaşılmıştır. Ajans içinde daha çok yapay zekâ araçlarının kullanımına odaklanılmakta, yapay zekâ etiği sorunlarına alınan önlemler ise yetersiz kalmaktadır. Çalışmanın, yapay zekâ etiği sorunlarına farkındalık oluşturması ve gelecekte karşılaşılabilecek sorunlara ilişkin tartışma başlatması beklenmektedir.

Article Details

An Applied Study on the Advertising Industry in the Context of Artificial Intelligence Ethics

Authors:

Burak Çeber

Publisher:

Istanbul Ticaret University

Main Topics:

Yeni İletişim Teknolojileri

Journal:

Intermedia International E-journal Vol.11 Issue 20, pp.63-84

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320995

pISSN:

2149-3669

Ethics

Artificial Intelligence

Artificial Intelligence Ethics

Advertising

Digital AdvertisingEtik

Yapay Zekâ

Yapay Zekâ Etiği

Reklamcılık

Dijital Reklamcılık

Issues

Article Details

Authors: Burak Çeber

Publisher: Istanbul Ticaret University

Main Topics: Yeni İletişim Teknolojileri

Journal: Intermedia International E-journal Vol.11 Issue 20, pp.63-84

Document Type: Article

Publication Date: 6/2024

Document Language: Turkish

Document ID (Org No.): 2001320995

pISSN: 2149-3669

Issues

Authors:

Burak Çeber

Publisher:

Istanbul Ticaret University

Main Topics:

Yeni İletişim Teknolojileri

Journal:

Intermedia International E-journal Vol.11 Issue 20, pp.63-84

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320995

pISSN:

2149-3669