Entrepreneurial Success Strategies Through Competitive Advantage And Financial Literacy on Batik MSMES in Jepara and Kudus

Nurul  Rizka Arumsari; Aprilia  Whetyningtyas; Ashari .

Article Details

Entrepreneurial Success Strategies Through Competitive Advantage And Financial Literacy on Batik MSMES in Jepara and Kudus

Authors:

Nurul Rizka Arumsari | Aprilia Whetyningtyas | Ashari .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 17, pp.339-349

Document Type:

Article

Publication Date:

4/2024

Document Language:

English

Document ID (Org No.):

2001513304

pISSN:

2518-668X

Keywords:

Abstract:

 The success of Micro, Small, and Medium Enterprises are influenced by several internal and external factors. This quantitative research aims to analyze the influence of competitive advantage and financial literacy on entrepreneurial success in Jepara and Kudus Batik MSMEs. The population in this study were Batik MSME owners in Jepara and Kudus, with a sample size of 44 respondents. Data collection techniques were surveys and questionnaires. Data were analyzed using multiple linear regression analysis with SPSS version 25 tools. The t-test results show that competitive advantage positively affects entrepreneurial success, while financial literacy does not. The results of the f-test show that the variables of competitive advantage and financial literacy positively affect entrepreneurial success.

Article Details

Entrepreneurial Success Strategies Through Competitive Advantage And Financial Literacy on Batik MSMES in Jepara and Kudus

Authors:

Nurul Rizka Arumsari | Aprilia Whetyningtyas | Ashari .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 17, pp.339-349

Document Type:

Article

Publication Date:

4/2024

Document Language:

English

Document ID (Org No.):

2001513304

pISSN:

2518-668X

entrepreneurial success

competitive advantage

financial literacy

batik SMEs

Issues

Article Details

Entrepreneurial Success Strategies Through Competitive Advantage And Financial Literacy on Batik MSMES in Jepara and Kudus

Authors: Nurul Rizka Arumsari | Aprilia Whetyningtyas | Ashari .

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.9 Issue 17, pp.339-349

Document Type: Article

Publication Date: 4/2024

Document Language: English

Document ID (Org No.): 2001513304

pISSN: 2518-668X

entrepreneurial success

competitive advantage

financial literacy

batik SMEs

Issues

Authors:

Nurul Rizka Arumsari | Aprilia Whetyningtyas | Ashari .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 17, pp.339-349

Document Type:

Article

Publication Date:

4/2024

Document Language:

English

Document ID (Org No.):

2001513304

pISSN:

2518-668X