MARKETING AND COST DIMENSIONS OF ISO  9001 IMPLEMENTATIONS OF SMALL AND  MEDIUM SIZED MANUFACTURERS: A CASE  ANALYSIS

Esra ASLANERTİK; Burcu İlter TABAK

Article Details

MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS

Authors:

Esra ASLANERTİK | Burcu İlter TABAK

Publisher:

Ege University

Journal:

Ege Academic Review 2006 Vol.6 Issue 2, pp.47-57

Document Type:

Article

Publication Date:

9/2006

Document Language:

Turkish

Document ID (Org No.):

2000952116

Frequency:

Quarterly

pISSN:

1303-099X

Abstract:

 

The objective of this paper is to provide a better understanding of the implementation of ISO 9001 in small firms through three different case studies. For this we have conducted deep interviews with 3 manufacturing firms that have registered under the ISO 9001 quality assurance standard, their main customers and suppliers, to highlight the importance of standardization through customer satisfaction, cost reduction, and integration with suppliers to improve financial performance.

 

Çalışmanın amacı küçük ölçekli firmalarda ISO 9000 uygulamaları hakkında daha derinlemesine bilgi sahibi olmaktır. Bu amaçla ISO 9000’ne sahip üç üretici firma, onların temel tedarikçi ve müşterileriyle ISO 9000’ne sahip olmanın nüşteri tatmini, maliyet azaltılması ve finansal performansın arttırılması üzerine etkilerini ortaya çıkarmak amacıyla derinlemesine mülakat gerçekleştirilmiştir.

Article Details

MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS

Authors: Esra ASLANERTİK | Burcu İlter TABAK

Publisher: Ege University

Journal: Ege Academic Review 2006 Vol.6 Issue 2, pp.47-57

Document Type: Article

Publication Date: 9/2006

Document Language: Turkish

Document ID (Org No.): 2000952116

Frequency: Quarterly

pISSN: 1303-099X

Issues

Authors:

Esra ASLANERTİK | Burcu İlter TABAK

Publisher:

Ege University

Journal:

Ege Academic Review 2006 Vol.6 Issue 2, pp.47-57

Document Type:

Article

Publication Date:

9/2006

Document Language:

Turkish

Document ID (Org No.):

2000952116

Frequency:

Quarterly

pISSN:

1303-099X