Agrocraft as a Creative Economy Development: Woven Bamboo

Winda Amilia

Article Details

Agrocraft as a Creative Economy Development: Woven Bamboo

Authors:

Winda Amilia

Publisher:

KnE Social Sciences

Journal:

KnE Life Sciences Vol.3 Issue 3, pp.161-166

Document Type:

Article

Publication Date:

1/2016

Document Language:

English

Document ID (Org No.):

2001525349

pISSN:

2413-0877

Keywords:

Abstract:

 Developed countries are realized that the economic growth not only depend on the industrial sector. The Goverment of Indonesia launched the creative economy development program on 2009 to develop creative economy which driven by the industrial sector called the creative industries. The creative industries is driven by creativity and innovation. Calok is a village in Jember regency which have the potential creative industry based on woven bamboo and agriculture. It creates a new sector of creative industries named agrocraft industry. The purpose of this research is developing the best business strategy by adopting the local wisdom of Calok using Strength Weaknesses Opportunities Threaths (SWOT) analysis. The Eksternal Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) analysis shown that EFE matrix has a total score of 3.065 while IFE matrix has a total score of 2.302. By this result, the position of Calok community enterprise is in quadrant II. Analysing Qualitative Strategy Planning Method shown the alternative strategy should be applied is product development. The developed business strategy are new product design, spesialization product line, improvement design skills, designing product with less technology need.

Article Details

Agrocraft as a Creative Economy Development: Woven Bamboo

Authors:

Winda Amilia

Publisher:

KnE Social Sciences

Journal:

KnE Life Sciences Vol.3 Issue 3, pp.161-166

Document Type:

Article

Publication Date:

1/2016

Document Language:

English

Document ID (Org No.):

2001525349

pISSN:

2413-0877

agrocraft industry

strategy development

SWOT analysis

woven bamboo

Issues

Article Details

Agrocraft as a Creative Economy Development: Woven Bamboo

Authors: Winda Amilia

Publisher: KnE Social Sciences

Journal: KnE Life Sciences Vol.3 Issue 3, pp.161-166

Document Type: Article

Publication Date: 1/2016

Document Language: English

Document ID (Org No.): 2001525349

pISSN: 2413-0877

agrocraft industry

strategy development

SWOT analysis

woven bamboo

Issues

Authors:

Winda Amilia

Publisher:

KnE Social Sciences

Journal:

KnE Life Sciences Vol.3 Issue 3, pp.161-166

Document Type:

Article

Publication Date:

1/2016

Document Language:

English

Document ID (Org No.):

2001525349

pISSN:

2413-0877