EFANgelism Levels of Football Fans Analysis According to Variables

Alperen Halıcı; Ahmet Karacif; Pınar Karacan Doğan

Article Details

EFANgelism Levels of Football Fans Analysis According to Variables

Authors:

Alperen Halıcı | Ahmet Karacif | Pınar Karacan Doğan

Publisher:

Gazi University

Main Topics:

Sports Activity Management

Journal:

Gazi Journal of Physical Education and Sport Sciences Vol.29 Issue 1, pp.32-39

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001311169

pISSN:

2717-9966

Keywords:

Abstract:

 This study aims to examine the eFANgelism levels of football fans according to the variables. For this purpose, the survey model, one of the quantitative research methods, was used in the research. The study group of research consisted of the fan of 6 teams Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, Adana Demirspor, and MKE Ankaragücü with the highest audience average in the first 14 weeks of the 2022-2023 Spor Toto Super League. In this context, 1049 fans were included in the study. The Sports Team Evangelism eFANgelizm Scale STEÖ was used as a data collection tool. Data was collected with Google Forms. The suitability of the data set to the normal distribution was interpreted by examining the skewness and kurtosis values, and the research questions were tested with descriptive statistics, t-test and ANOVA analyses. According to the data obtained from the research, the efangelism levels of the fans; differs significantly according to both demographic age, gender, educational status variables and fan hometown team, second team, club membership, fan group membership, watching a match, team behavior variables. In line with this result, it can be said that sports clubs should apply separate strategies according to demographic and fan behavior characteristics while taking measures to increase eFANgelism.

 This study aims to examine the eFANgelism levels of football fans according to the variables. For this purpose, the survey model, one of the quantitative research methods, was used in the research. The study group of research consisted of the fan of 6 teams Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, Adana Demirspor, and MKE Ankaragücü with the highest audience average in the first 14 weeks of the 2022-2023 Spor Toto Super League. In this context, 1049 fans were included in the study. The Sports Team Evangelism eFANgelizm Scale STEÖ was used as a data collection tool. Data was collected with Google Forms. The suitability of the data set to the normal distribution was interpreted by examining the skewness and kurtosis values, and the research questions were tested with descriptive statistics, t-test and ANOVA analyses. According to the data obtained from the research, the efangelism levels of the fans; differs significantly according to both demographic age, gender, educational status variables and fan hometown team, second team, club membership, fan group membership, watching a match, team behavior variables. In line with this result, it can be said that sports clubs should apply separate strategies according to demographic and fan behavior characteristics while taking measures to increase eFANgelism.

 This study aims to examine the eFANgelism levels of football fans according to the variables. For this purpose, the survey model, one of the quantitative research methods, was used in the research. The study group of research consisted of the fan of 6 teams Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, Adana Demirspor, and MKE Ankaragücü with the highest audience average in the first 14 weeks of the 2022-2023 Spor Toto Super League. In this context, 1049 fans were included in the study. The Sports Team Evangelism eFANgelizm Scale STEÖ was used as a data collection tool. Data was collected with Google Forms. The suitability of the data set to the normal distribution was interpreted by examining the skewness and kurtosis values, and the research questions were tested with descriptive statistics, t-test and ANOVA analyses. According to the data obtained from the research, the efangelism levels of the fans; differs significantly according to both demographic age, gender, educational status variables and fan hometown team, second team, club membership, fan group membership, watching a match, team behavior variables. In line with this result, it can be said that sports clubs should apply separate strategies according to demographic and fan behavior characteristics while taking measures to increase eFANgelism.

 Bu çalışmanın amacı futbol taraftarlarının eFANgelizm düzeylerinin değişkenlere göre incelenmesidir. Bu amaç doğrultusunda, araştırmada nicel araştırma yöntemlerinden tarama modeli kullanılmıştır. Araştırmanın çalışma grubunu, 2022-2023 Spor Toto Süper Ligin ilk 14 haftasında en yüksek seyirci ortalamasına sahip 6 takımın Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, Adana Demirspor ve MKE Ankaragücü taraftarları oluşturmuştur. Bu kapsamda 1049 taraftar çalışmaya dahil edilmiştir. Veri toplama aracı olarak Spor Takımı Evangelizmi eFANgelizm Ölçeği STEÖ kullanılmıştır. Veriler Google form aracılığıyla toplanmıştır. Veri setinin normal dağılıma uygunluğu çarpıklık-basıklık değerleri incelenerek yorumlanmış ve araştırma soruları tanımlayıcı istatistik, t-testi ve ANOVA analizleri ile test edilmiştir. Araştırmadan elde edilen verilere göre, taraftarların efangelizm düzeyleri; hem demografik yaş, cinsiyet, eğitim durumu değişkenlere hem de taraftar memleket takımını tutma, ikinci takım tutma, kulübe üyelik, taraftar grubuna üyelik, maç izleme, takım davranışı değişkenlerine göre anlamlı şekilde farklılaşmaktadır. Bu sonuç doğrultusunda, spor kulüplerinin, eFANgelizm düzeyini artıracak önlemleri alırken hem demografik hem de taraftar davranış özelliklerine göre ayrı ayrı stratejiler uygulaması gerektiği söylenebilir.

Article Details

EFANgelism Levels of Football Fans Analysis According to Variables

Authors:

Alperen Halıcı | Ahmet Karacif | Pınar Karacan Doğan

Publisher:

Gazi University

Main Topics:

Sports Activity Management

Journal:

Gazi Journal of Physical Education and Sport Sciences Vol.29 Issue 1, pp.32-39

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001311169

pISSN:

2717-9966

Team loyalty

Evangelism

LoyaltyTakıma bağlılık

Evangelizm

Sadakat

Issues

Article Details

EFANgelism Levels of Football Fans Analysis According to Variables

Authors: Alperen Halıcı | Ahmet Karacif | Pınar Karacan Doğan

Publisher: Gazi University

Main Topics: Sports Activity Management

Journal: Gazi Journal of Physical Education and Sport Sciences Vol.29 Issue 1, pp.32-39

Document Type: Article

Publication Date: 1/2024

Document Language: Turkish

Document ID (Org No.): 2001311169

pISSN: 2717-9966

Team loyalty

Evangelism

LoyaltyTakıma bağlılık

Evangelizm

Sadakat

Issues

Authors:

Alperen Halıcı | Ahmet Karacif | Pınar Karacan Doğan

Publisher:

Gazi University

Main Topics:

Sports Activity Management

Journal:

Gazi Journal of Physical Education and Sport Sciences Vol.29 Issue 1, pp.32-39

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001311169

pISSN:

2717-9966