Meeting theTraditional Marketing Goals through Social MediaCase Study of Asus Corporation

Karima Djallam; Hamid Benhadjouba

Article Details

Meeting theTraditional Marketing Goals through Social MediaCase Study of Asus Corporation

Authors:

Karima Djallam | Hamid Benhadjouba

Publisher:

Université de Relizane

Journal:

مجلة مينا للدراسات الإقتصادية Vol.1 Issue 2, pp.280-295

Document Type:

Article

Publication Date:

6/2018

Document Language:

English

Document ID (Org No.):

2001612176

pISSN:

2716-8921

Keywords:

Abstract:

 The purpose of this paper isto highlightthe  importance of social media as a new marketing tool that serves the goals of the traditional marketing and helps institutions to improve their marketing performance. In order to meet those goals we decided to study Asus corporation experience in using social media marketing through presenting theirinitialprojects and objectives, strategies and their achievements.

Article Details

Meeting theTraditional Marketing Goals through Social MediaCase Study of Asus Corporation

Authors:

Karima Djallam | Hamid Benhadjouba

Publisher:

Université de Relizane

Journal:

مجلة مينا للدراسات الإقتصادية Vol.1 Issue 2, pp.280-295

Document Type:

Article

Publication Date:

6/2018

Document Language:

English

Document ID (Org No.):

2001612176

pISSN:

2716-8921

Social media marketing

social media

web 20

marketing strategies

Issues

Article Details

Meeting theTraditional Marketing Goals through Social MediaCase Study of Asus Corporation

Authors: Karima Djallam | Hamid Benhadjouba

Publisher: Université de Relizane

Journal: مجلة مينا للدراسات الإقتصادية Vol.1 Issue 2, pp.280-295

Document Type: Article

Publication Date: 6/2018

Document Language: English

Document ID (Org No.): 2001612176

pISSN: 2716-8921

Social media marketing

social media

web 20

marketing strategies

Issues

Authors:

Karima Djallam | Hamid Benhadjouba

Publisher:

Université de Relizane

Journal:

مجلة مينا للدراسات الإقتصادية Vol.1 Issue 2, pp.280-295

Document Type:

Article

Publication Date:

6/2018

Document Language:

English

Document ID (Org No.):

2001612176

pISSN:

2716-8921