A Review Of Deconstruction Reading Of Canvas Paintings In The  New Media Environment

Murat Birol

Article Details

A Review Of Deconstruction Reading Of Canvas Paintings In The New Media Environment

Authors:

Murat Birol

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları

Journal:

İletişim Kuram ve Araştırma Dergisi Issue 66, pp.90-115

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314119

pISSN:

2147-4524

Keywords:

Abstract:

 The entertainment cultures presented by the new media environment are for various fields. One of these fields is the art of painting, where visual arts and technology come together. The texture of the art of painting, lost on digital screens, has not only removed the art from its unique structure, but also simplified it through the variety made in humorous ways. In postmodern readings, the art of painting, which takes on an eclectic structure as a result of the interaction of disciplines with each other, multiplies with digital means and its renewed versions with contemporary interpretations and creates a fanfollower base. As a parodized form of reproduction, canvas paintings mostly establish a follower bond with the prominent works of leading names in their fields. These works are well-known, cult and popular with a certain style from the time they were created. Their new forms, on the other hand, are associated with various objects that are faithful to their source, and show them as one of uslivable in the way they keep up with today. Consumption and fashion culture makes the new age forms of these digitized figures effective in marketing through social media. In this context, the aim of the study is to read canvas paintings in the new media environment using the method of deconstruction. As a result of the study, it has been seen that the simultaneous, cult, unique value of the images that shoot themselves with the weapon of humor has been commodified, uniformized, standardized and homogeneous at the point where it keeps up with the agenda by simplifying it.

 The entertainment cultures presented by the new media environment are for various fields. One of these fields is the art of painting, where visual arts and technology come together. The texture of the art of painting, lost on digital screens, has not only removed the art from its unique structure, but also simplified it through the variety made in humorous ways. In postmodern readings, the art of painting, which takes on an eclectic structure as a result of the interaction of disciplines with each other, multiplies with digital means and its renewed versions with contemporary interpretations and creates a fanfollower base. As a parodized form of reproduction, canvas paintings mostly establish a follower bond with the prominent works of leading names in their fields. These works are well-known, cult and popular with a certain style from the time they were created. Their new forms, on the other hand, are associated with various objects that are faithful to their source, and show them as one of uslivable in the way they keep up with today. Consumption and fashion culture makes the new age forms of these digitized figures effective in marketing through social media. In this context, the aim of the study is to read canvas paintings in the new media environment using the method of deconstruction. As a result of the study, it has been seen that the simultaneous, cult, unique value of the images that shoot themselves with the weapon of humor has been commodified, uniformized, standardized and homogeneous at the point where it keeps up with the agenda by simplifying it.

 The entertainment cultures presented by the new media environment are for various fields. One of these fields is the art of painting, where visual arts and technology come together. The texture of the art of painting, lost on digital screens, has not only removed the art from its unique structure, but also simplified it through the variety made in humorous ways. In postmodern readings, the art of painting, which takes on an eclectic structure as a result of the interaction of disciplines with each other, multiplies with digital means and its renewed versions with contemporary interpretations and creates a fanfollower base. As a parodized form of reproduction, canvas paintings mostly establish a follower bond with the prominent works of leading names in their fields. These works are well-known, cult and popular with a certain style from the time they were created. Their new forms, on the other hand, are associated with various objects that are faithful to their source, and show them as one of uslivable in the way they keep up with today. Consumption and fashion culture makes the new age forms of these digitized figures effective in marketing through social media. In this context, the aim of the study is to read canvas paintings in the new media environment using the method of deconstruction. As a result of the study, it has been seen that the simultaneous, cult, unique value of the images that shoot themselves with the weapon of humor has been commodified, uniformized, standardized and homogeneous at the point where it keeps up with the agenda by simplifying it.

 Yeni medya ortamının sunmuş olduğu eğlence kültürleri çeşitli alanlara yöneliktir. Bu alanlardan biri de görsel sanatlar ve teknolojinin bir araya geldiği resim sanatıdır. Resim sanatının dijital ekranlarda kaybolan dokusu, sanatı biricik yapısından çıkardığı kadar mizahi yollarla yapılan çeşitlilik üzerinden onu basite indirgemiştir. Postmodern okumalar yapıldığında disiplinlerin birbiriyle etkileşimi sonucu eklektik bir yapıya bürünen resim sanatı, dijital yollarla ve bugüne özgü yorumlanarak yenilenmiş versiyonlarıyla çoğalmakta ve bir hayrantakipçi kitlesi yaratmaktadır. Yeniden üretimin parodize edilmiş biçimi olarak kanvas tablolar daha çok alanında öncü isimlerin öne çıkan çalışmalarıyla takipçi bağı kurmaktadır. Bu eserler yapıldığı zamanlardan günümüze gelen belirli bir tarza sahip, tanınır, kült ve popülerdirler. Yeni biçimleriyse, kaynağına sâdık ancak çeşitli objelerle ilişkilendirilerek bugüne ayak uydurmaları yolunda onları içimizden biriyaşanır göstermektedir. Tüketim ve moda kültürü dijitalize edilen bu figürlerin yeni çağ biçimlerini pazarlamada sosyal medya üzerinden etkin kılmaktadır. Bu bağlamda çalışmanın amacı, yeni medya ortamındaki kanvas tabloların yapım söküm metoduyla okunması üzerinedir. Çalışma sonucunda, mizahın silahıyla kendilerini vuran görsellerin yapıldığı zamandan bugüne süregelen eşzamanlı, kült, biricik değerinin basite indirgenerek gündeme ayak uydurduğu noktada metalaştığı, tek tipleştiği, standart ve homojen yapıya büründüğü görülmüştür.

Article Details

A Review Of Deconstruction Reading Of Canvas Paintings In The New Media Environment

Authors:

Murat Birol

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları

Journal:

İletişim Kuram ve Araştırma Dergisi Issue 66, pp.90-115

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314119

pISSN:

2147-4524

Painting

New Media

Cult and Culture

Deconstruction

PolysemyResim Sanatı

Yeni Medya

Kült ve Kültür

Yapısökümü

Çokanlamlılık

Issues

Article Details

Authors: Murat Birol

Publisher: Ankara Hacı Bayram Veli University

Main Topics: İletişim Çalışmaları

Journal: İletişim Kuram ve Araştırma Dergisi Issue 66, pp.90-115

Document Type: Article

Publication Date: 3/2024

Document Language: Turkish

Document ID (Org No.): 2001314119

pISSN: 2147-4524

Issues

Authors:

Murat Birol

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları

Journal:

İletişim Kuram ve Araştırma Dergisi Issue 66, pp.90-115

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314119

pISSN:

2147-4524