CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Katalin JÄCKEL; Mónika FODOR; ágnes CSİSZÁRİK-KOCSİR; András MEDVE

Article Details

CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Authors:

Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Document Type:

Article

Publication Date:

11/2014

Document Language:

Turkish

Document ID (Org No.):

2000820010

Frequency:

Bi-Annual

eISSN:

1309-8063

Abstract:

 

In this paper we present the sub results of a primer research project process. The  main objective of survey was to explore the effect of the digitalization onto the  media consumption habits, with a strange look onto the print and the on-line pay  contents. During the research we applied qualitative and quantitative methods. We  analysed the most important changes of the media consumption preferences with  the help of expert interviews and consumers surveys taking the influencing role of  the international trends onto consideration. Based on the results of the research  can be characterised the main target groups of on-line pay contents and the print  mediums.

Article Details

CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Authors: Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Document Type: Article

Publication Date: 11/2014

Document Language: Turkish

Document ID (Org No.): 2000820010

Frequency: Bi-Annual

eISSN: 1309-8063

Issues

Authors:

Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Document Type:

Article

Publication Date:

11/2014

Document Language:

Turkish

Document ID (Org No.):

2000820010

Frequency:

Bi-Annual

eISSN:

1309-8063