Examining The Relationship Between Primary School Children’s Attitude Advertising Literacy and Digital Literacy

Özlem Yılmaz Demirel; Alper Yusuf Köroğlu

Article Details

Examining The Relationship Between Primary School Children’s Attitude Advertising Literacy and Digital Literacy

Authors:

Özlem Yılmaz Demirel | Alper Yusuf Köroğlu

Publisher:

Inonu University

Main Topics:

Çocuk Gelişimi Eğitimi

Journal:

İnönü Üniversitesi Eğitim Fakültesi Dergisi Vol.26 Issue 2, pp.543-581

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001357786

pISSN:

1300-2899

Keywords:

Abstract:

 Todays age is a process in which technological developments are rapid and affect all age groups, showing constant development and change. In this process, it is a prerequisite for children to gain awareness, especially from an early age, for them to be selective in the future. Because through digital screens, access to information is provided very quickly and more than needed. The way to gain independence in children is to teach them digital literacy. Children who gain digital literacy will have the awareness to choose the most suitable advertisement content for themselves, especially from the advertising content they are frequently exposed to. Based on the situation, within the scope of this study, the relationship between advertising literacy and digital literacy of children studying in the 3rd and 4th grades of primary school was examined. As a result of the study, it was found that childrens skepticism towards advertising decreased as their digital literacy skills increased. It has been concluded that as privacy and security information increases, there is an increase in the dislike of advertising.

 Todays age is a process in which technological developments are rapid and affect all age groups, showing constant development and change. In this process, it is a prerequisite for children to gain awareness, especially from an early age, for them to be selective in the future. Because through digital screens, access to information is provided very quickly and more than needed. The way to gain independence in children is to teach them digital literacy. Children who gain digital literacy will have the awareness to choose the most suitable advertisement content for themselves, especially from the advertising content they are frequently exposed to. Based on the situation, within the scope of this study, the relationship between advertising literacy and digital literacy of children studying in the 3rd and 4th grades of primary school was examined. As a result of the study, it was found that childrens skepticism towards advertising decreased as their digital literacy skills increased. It has been concluded that as privacy and security information increases, there is an increase in the dislike of advertising.

 Todays age is a process in which technological developments are rapid and affect all age groups, showing constant development and change. In this process, it is a prerequisite for children to gain awareness, especially from an early age, for them to be selective in the future. Because through digital screens, access to information is provided very quickly and more than needed. The way to gain independence in children is to teach them digital literacy. Children who gain digital literacy will have the awareness to choose the most suitable advertisement content for themselves, especially from the advertising content they are frequently exposed to. Based on the situation, within the scope of this study, the relationship between advertising literacy and digital literacy of children studying in the 3rd and 4th grades of primary school was examined. As a result of the study, it was found that childrens skepticism towards advertising decreased as their digital literacy skills increased. It has been concluded that as privacy and security information increases, there is an increase in the dislike of advertising.

 Günümüz çağı teknolojik gelişmelerin hızlı olduğu ve her yaş grubunu etkisi altına alan, sürekli gelişme ve değişme gösteren bir süreçtir. Bu süreç içerisinde özellikle küçük yaşlardan itibaren çocukların farkındalık kazanmaları ilerleyen zamanda seçici olmalarının ön koşuludur. Çünkü dijital ekranlar aracılığıyla çok hızlı ve ihtiyaçtan da fazla bilgiye erişim sağlanmaktadır. Çocuklarda seçiliğin kazanılabilmesinin yolu da dijital okuryazarlığın kazandırılmasından geçmektedir. Dijital okuryazarlığı kazanan çocuklar özellikle sıklıkla maruz kaldıkları reklam içeriklerinden kendileri için en uygun olanı seçme bilincine ulaşacaklardır. Durumdan hareketle bu çalışma kapsamında ilkokul 3. ve 4. sınıflarda öğrenim gören çocukların reklam okuryazarlıkları ile dijital okuryazarlıkları arasındaki ilişkiye bakılmıştır. Çalışma sonucunda çocukların dijital okuryazarlık becerilerinin artması ile reklama karşı şüpheciliklerinin azaldığı; gizlilik ve güvenlik bilgileri arttıkça da reklamı sevmeme durumlarında artış olduğu sonucuna ulaşılmıştır.

Article Details

Examining The Relationship Between Primary School Children’s Attitude Advertising Literacy and Digital Literacy

Authors:

Özlem Yılmaz Demirel | Alper Yusuf Köroğlu

Publisher:

Inonu University

Main Topics:

Çocuk Gelişimi Eğitimi

Journal:

İnönü Üniversitesi Eğitim Fakültesi Dergisi Vol.26 Issue 2, pp.543-581

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001357786

pISSN:

1300-2899

Attitudinal advertising literacy

Digital literacy

3rd and 4th grades of primary schoolTutumsal reklam okuryazarlığı

Dijital okuryazarlık

İlkokul 3. ve 4. sınıflar

Issues

Article Details

Examining The Relationship Between Primary School Children’s Attitude Advertising Literacy and Digital Literacy

Authors: Özlem Yılmaz Demirel | Alper Yusuf Köroğlu

Publisher: Inonu University

Main Topics: Çocuk Gelişimi Eğitimi

Journal: İnönü Üniversitesi Eğitim Fakültesi Dergisi Vol.26 Issue 2, pp.543-581

Document Type: Article

Publication Date: 2/2025

Document Language: Turkish

Document ID (Org No.): 2001357786

pISSN: 1300-2899

Attitudinal advertising literacy

Digital literacy

3rd and 4th grades of primary schoolTutumsal reklam okuryazarlığı

Dijital okuryazarlık

İlkokul 3. ve 4. sınıflar

Issues

Authors:

Özlem Yılmaz Demirel | Alper Yusuf Köroğlu

Publisher:

Inonu University

Main Topics:

Çocuk Gelişimi Eğitimi

Journal:

İnönü Üniversitesi Eğitim Fakültesi Dergisi Vol.26 Issue 2, pp.543-581

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001357786

pISSN:

1300-2899