Strategi Pemasaran Vitoza Madu Pahit di Tiktok melalui Konten Komedi Situasional

Nadia Arta M; Vivien Febri Astuti

Article Details

Strategi Pemasaran Vitoza Madu Pahit di Tiktok melalui Konten Komedi Situasional

Authors:

Nadia Arta M | Vivien Febri Astuti

Publisher:

Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Main Topics:

Religion | Languange, Linguistic, Communication & Media

Journal:

Alamtara: Jurnal Komunikasi dan Penyiaran Islam Vol.9 Issue 2, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001879830

pISSN:

2621-4881

Abstract:

 Previous studies on comedic content on TikTok have generally focused on its impact on audience engagement, while research examining the content production process as a marketing strategy remains limited. This study aims to analyze the production process of situational comedy content as a marketing strategy for Vitoza Madu Pahit on TikTok. A qualitative descriptive approach was employed through field observation, active participation, interviews, and literature review. The findings indicate that the production of situational comedy content is carried out through structured yet adaptive stages of pre-production, production, and post-production in response to digital trends. The success of the marketing strategy is influenced by internal factors such as teamwork, communication, and leadership, as well as external factors including social media trends and audience responses. This study highlights the importance of the creative content production process as a strategic element in social media–based digital marketing.

Article Details

Strategi Pemasaran Vitoza Madu Pahit di Tiktok melalui Konten Komedi Situasional

Authors: Nadia Arta M | Vivien Febri Astuti

Publisher: Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Main Topics: Religion | Languange, Linguistic, Communication & Media

Journal: Alamtara: Jurnal Komunikasi dan Penyiaran Islam Vol.9 Issue 2, pp.0-0

Document Type: Article

Publication Date: 1/2025

Document Language: English

Document ID (Org No.): 2001879830

pISSN: 2621-4881

Issues

Authors:

Nadia Arta M | Vivien Febri Astuti

Publisher:

Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Main Topics:

Religion | Languange, Linguistic, Communication & Media

Journal:

Alamtara: Jurnal Komunikasi dan Penyiaran Islam Vol.9 Issue 2, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001879830

pISSN:

2621-4881