The Effect of Selling on Social Media on the Profits of Small Businesses

Bertha  Elvy Napitupulu; Clara  Herlina Karjo; Francisca  Hermawan

Article Details

The Effect of Selling on Social Media on the Profits of Small Businesses

Authors:

Bertha Elvy Napitupulu | Clara Herlina Karjo | Francisca Hermawan

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.8 Issue 2, pp.161-172

Document Type:

Article

Publication Date:

2/2023

Document Language:

English

Document ID (Org No.):

2001512319

pISSN:

2518-668X

Keywords:

Abstract:

 During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell their products. This study analyzed the profit generated from some social media platforms used by SMEs to find which media generated the most profit. The participants for this study were three SMEs selling snacks. We found that the highest profit was attained from selling through Instagram, yet other platforms also generated profits. It signifies that social media can significantly increase profits.

Article Details

The Effect of Selling on Social Media on the Profits of Small Businesses

Authors: Bertha Elvy Napitupulu | Clara Herlina Karjo | Francisca Hermawan

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.8 Issue 2, pp.161-172

Document Type: Article

Publication Date: 2/2023

Document Language: English

Document ID (Org No.): 2001512319

pISSN: 2518-668X

social media

selling

SME

profit

Issues

Authors:

Bertha Elvy Napitupulu | Clara Herlina Karjo | Francisca Hermawan

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.8 Issue 2, pp.161-172

Document Type:

Article

Publication Date:

2/2023

Document Language:

English

Document ID (Org No.):

2001512319

pISSN:

2518-668X