Corporate Reputation through Fans' Digital Feedback: A Study on Antalyaspor

Fatma Yiğit Açıkgöz

Article Details

Corporate Reputation through Fans' Digital Feedback: A Study on Antalyaspor

Authors:

Fatma Yiğit Açıkgöz

Publisher:

Bolu Abant Izzet Baysal University

Main Topics:

Halkla İlişkiler | İtibar Yönetimi

Journal:

Abant Sosyal Bilimler Dergisi Vol.25 Issue 1, pp.294-305

Document Type:

Article

Publication Date:

3/2025

Document Language:

Turkish

Document ID (Org No.):

2001341924

pISSN:

2757-9425

Keywords:

Abstract:

 In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform Twitter. The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set consists of 500 tweets about Antalyaspor in June, July, and August 2024. These tweets were subjected to sentiment analysis using the TextBlob library in the Python programming language. Emotions were categorised as positive, negative, and neutral, and the most frequently used words were determined by the text mining method. The findings reflect the fans general trust in the club management and positive perception of sporting achievements. However, there are also criticisms of certain management decisions and dissatisfaction with transfer policies. The study shows that social media feedback can be an important tool in the reputation management of football clubs.

 In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform Twitter. The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set consists of 500 tweets about Antalyaspor in June, July, and August 2024. These tweets were subjected to sentiment analysis using the TextBlob library in the Python programming language. Emotions were categorised as positive, negative, and neutral, and the most frequently used words were determined by the text mining method. The findings reflect the fans general trust in the club management and positive perception of sporting achievements. However, there are also criticisms of certain management decisions and dissatisfaction with transfer policies. The study shows that social media feedback can be an important tool in the reputation management of football clubs.

 In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform Twitter. The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set consists of 500 tweets about Antalyaspor in June, July, and August 2024. These tweets were subjected to sentiment analysis using the TextBlob library in the Python programming language. Emotions were categorised as positive, negative, and neutral, and the most frequently used words were determined by the text mining method. The findings reflect the fans general trust in the club management and positive perception of sporting achievements. However, there are also criticisms of certain management decisions and dissatisfaction with transfer policies. The study shows that social media feedback can be an important tool in the reputation management of football clubs.

 Bu çalışmada, Antalyasporun kurumsal itibarı, sosyal medya platformu Twitterda taraftarlar tarafından yapılan yorumlar üzerinden yapay zekâ teknikleri kullanılarak incelenmiştir. Çalışmanın amacı, futbol kulüplerinin itibarının taraftar geri bildirimleri ile nasıl şekillendiğini ortaya koymaktır. Veri seti, 2024 yılı Haziran, Temmuz ve Ağustos aylarında Antalyaspora yönelik 500 tweetten oluşmaktadır. Bu tweetler, Python programlama dilinde TextBlob kütüphanesi kullanılarak duygu analizine tabi tutulmuştur. Duygular pozitif, negatif ve nötr olarak sınıflandırılmış, ayrıca metin madenciliği yöntemi ile en sık kullanılan kelimeler tespit edilmiştir. Elde edilen bulgular, taraftarların genel olarak kulüp yönetimine duyduğu güveni ve spor başarılarına yönelik olumlu algıyı yansıtmaktadır. Ancak, belirli yönetim kararlarına dair eleştiriler ve transfer politikalarına yönelik memnuniyetsizlikler de bulunmaktadır. Çalışma, sosyal medya geri bildirimlerinin futbol kulüplerinin itibar yönetiminde önemli bir araç olabileceğini göstermektedir.

Article Details

Corporate Reputation through Fans' Digital Feedback: A Study on Antalyaspor

Authors:

Fatma Yiğit Açıkgöz

Publisher:

Bolu Abant Izzet Baysal University

Main Topics:

Halkla İlişkiler | İtibar Yönetimi

Journal:

Abant Sosyal Bilimler Dergisi Vol.25 Issue 1, pp.294-305

Document Type:

Article

Publication Date:

3/2025

Document Language:

Turkish

Document ID (Org No.):

2001341924

pISSN:

2757-9425

Corporate Reputation

Social Media

Antalyaspor

Sentiment Analysis

Text MiningKurumsal İtibar

Sosyal Medya

Antalyaspor

Duygu Analizi

Metin Madenciliği

Issues

Article Details

Authors: Fatma Yiğit Açıkgöz

Publisher: Bolu Abant Izzet Baysal University

Main Topics: Halkla İlişkiler | İtibar Yönetimi

Journal: Abant Sosyal Bilimler Dergisi Vol.25 Issue 1, pp.294-305

Document Type: Article

Publication Date: 3/2025

Document Language: Turkish

Document ID (Org No.): 2001341924

pISSN: 2757-9425

Issues

Authors:

Fatma Yiğit Açıkgöz

Publisher:

Bolu Abant Izzet Baysal University

Main Topics:

Halkla İlişkiler | İtibar Yönetimi

Journal:

Abant Sosyal Bilimler Dergisi Vol.25 Issue 1, pp.294-305

Document Type:

Article

Publication Date:

3/2025

Document Language:

Turkish

Document ID (Org No.):

2001341924

pISSN:

2757-9425