Stratejik Yönelimler ve Yenilikçiliğin İşletme Performansına Etkisi ve Bir Araştırma

Güngör KARACA; Akın MARŞAP

Article Details

Stratejik Yönelimler ve Yenilikçiliğin İşletme Performansına Etkisi ve Bir Araştırma

Authors:

Güngör KARACA | Akın MARŞAP

Publisher:

Metin KILIÇ

Main Topics:

Sociology and anthropology

Journal:

Muhakeme Journal 2021 Vol.4 Issue 1, pp.28-45

Document Type:

Article

Publication Date:

6/2021

Document Language:

Turkish

Document ID (Org No.):

2000580736

Frequency:

Bi-Annual

pISSN:

2636-8749

Abstract:

 


Strategic orientation and innovation strategies are the basic approaches to achieve sustainable competitive advantage and superior performance. Research in the field of strategic management has explored individual strategic orientations (marketing orientation, entrepreneurial orientation, etc.) and their relationship to innovation and business performance. For this reason, multiple strategic orientations are included in the research within the framework of the resource-based view (RBV). In this context, the relationship between strategic orientations and innovativeness and financial performance was examined empirically in this study. The data were collected from the managers of the enterprise from 197 who are located in the Province of Istanbul and are members of the Istanbul Chamber of Industry (ICI), producing medicines, medical devices and equipment. The distribution of the obtained data was checked with normality test with the help of SPSS 22.0, exploratory factor analysis was applied for construct validity, and regression analysis was performed with Pearson correlation analysis to test the hypotheses. The findings demonstrate that strategic orientations as a whole (together with their subdivision) have a significant and positive impact on innovativeness. However, strategic orientations had a negative effect on financial performance. On the other hand, while innovativeness has a positive effect on financial performance, product and marketing innovativeness, one of its sub-dimensions, has a positive effect, while process and organizational innovativeness has a negative effect.

.

Article Details

Stratejik Yönelimler ve Yenilikçiliğin İşletme Performansına Etkisi ve Bir Araştırma

Authors: Güngör KARACA | Akın MARŞAP

Publisher: Metin KILIÇ

Main Topics: Sociology and anthropology

Journal: Muhakeme Journal 2021 Vol.4 Issue 1, pp.28-45

Document Type: Article

Publication Date: 6/2021

Document Language: Turkish

Document ID (Org No.): 2000580736

Frequency: Bi-Annual

pISSN: 2636-8749

Issues

Authors:

Güngör KARACA | Akın MARŞAP

Publisher:

Metin KILIÇ

Main Topics:

Sociology and anthropology

Journal:

Muhakeme Journal 2021 Vol.4 Issue 1, pp.28-45

Document Type:

Article

Publication Date:

6/2021

Document Language:

Turkish

Document ID (Org No.):

2000580736

Frequency:

Bi-Annual

pISSN:

2636-8749