Thailand’s Image from the Perspectives  of Chinese Non-Visitors and Visitors

Raweewan PROYRUNGROJ

doi:https://doi.org/10.30519/ahtr.972877

Article Details

Thailand’s Image from the Perspectives of Chinese Non-Visitors and Visitors

Authors:

Raweewan PROYRUNGROJ

Publisher:

Akdeniz University

Main Topics:

Management of public households

Journal:

Advances in Hospitality and Tourism Research (AHTR) 2022 Vol.10 Issue 1, pp.49-75

Document Type:

Article

Publication Date:

2/2022

Document Language:

English

Document ID (Org No.):

2000447296

Frequency:

Quarterly

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.972877

Abstract:

 

This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was undertaken. The findings showed that the perceptions of non-visitors and visitors were quite different, mainly due to the types of information sources these people used in their destination image formation process. The non-visitors tended to have positive images, whereas the visitors had more mixed perceptions of Thailand.

Article Details

Thailand’s Image from the Perspectives of Chinese Non-Visitors and Visitors

Authors: Raweewan PROYRUNGROJ

Publisher: Akdeniz University

Main Topics: Management of public households

Journal: Advances in Hospitality and Tourism Research (AHTR) 2022 Vol.10 Issue 1, pp.49-75

Document Type: Article

Publication Date: 2/2022

Document Language: English

Document ID (Org No.): 2000447296

Frequency: Quarterly

eISSN: 2148-7316

pISSN: 2147-9100

DOI: https://doi.org/10.30519/ahtr.972877

Issues

Authors:

Raweewan PROYRUNGROJ

Publisher:

Akdeniz University

Main Topics:

Management of public households

Journal:

Advances in Hospitality and Tourism Research (AHTR) 2022 Vol.10 Issue 1, pp.49-75

Document Type:

Article

Publication Date:

2/2022

Document Language:

English

Document ID (Org No.):

2000447296

Frequency:

Quarterly

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.972877