THE RELATIONSHIP AMONG CSR MOTIVES, PERCEIVED CSR AUTHENTICITY, CORPORATE CREDIBILITY, AND LEGITIMACY AN EMPIRICAL STUDY

Abdülkadir Akturan

Article Details

THE RELATIONSHIP AMONG CSR MOTIVES, PERCEIVED CSR AUTHENTICITY, CORPORATE CREDIBILITY, AND LEGITIMACY AN EMPIRICAL STUDY

Authors:

Abdülkadir Akturan

Publisher:

Inonu University

Main Topics:

İşletme

Journal:

Akademik Yaklaşımlar Dergisi Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001351084

pISSN:

2146-1740

Keywords:

Abstract:

 Today, corporations are reevaluating their influence on society and the environment, shifting their focus away from the conventional objectives of generating a profit. Instead, they are searching for methods to cultivate partnerships with stakeholders that are both good and sustainable. This study seeks to examine the relationship among the motives for Corporate Social Responsibility CSR, the perceived authenticity of CSR, and the organizational credibility and legitimacy. For the purpose of the study, data was gathered from 392 participants through the use of a scenario-based survey approach. Research hypotheses were tested via SEM. The findings indicate that activities concerning CSR that are driven by intrinsic factors have a negative impact on authenticity, but authenticity has a favorable impact on legitimacy and credibility. But extrinsically motivated CSR actions have a positive impact on authenticity, which contributes to an increase in legitimacy and credibility.

 Today, corporations are reevaluating their influence on society and the environment, shifting their focus away from the conventional objectives of generating a profit. Instead, they are searching for methods to cultivate partnerships with stakeholders that are both good and sustainable. This study seeks to examine the relationship among the motives for Corporate Social Responsibility CSR, the perceived authenticity of CSR, and the organizational credibility and legitimacy. For the purpose of the study, data was gathered from 392 participants through the use of a scenario-based survey approach. Research hypotheses were tested via SEM. The findings indicate that activities concerning CSR that are driven by intrinsic factors have a negative impact on authenticity, but authenticity has a favorable impact on legitimacy and credibility. But extrinsically motivated CSR actions have a positive impact on authenticity, which contributes to an increase in legitimacy and credibility.

 Today, corporations are reevaluating their influence on society and the environment, shifting their focus away from the conventional objectives of generating a profit. Instead, they are searching for methods to cultivate partnerships with stakeholders that are both good and sustainable. This study seeks to examine the relationship among the motives for Corporate Social Responsibility CSR, the perceived authenticity of CSR, and the organizational credibility and legitimacy. For the purpose of the study, data was gathered from 392 participants through the use of a scenario-based survey approach. Research hypotheses were tested via SEM. The findings indicate that activities concerning CSR that are driven by intrinsic factors have a negative impact on authenticity, but authenticity has a favorable impact on legitimacy and credibility. But extrinsically motivated CSR actions have a positive impact on authenticity, which contributes to an increase in legitimacy and credibility.

 Günümüzde şirketler toplum ve çevre üzerindeki etkilerini yeniden değerlendirmekte ve odak noktalarını geleneksel kâr elde etme hedeflerinden uzaklaştırmaktadır. Bunun yerine, paydaşlarla hem iyi hem de sürdürülebilir ortaklıklar geliştirmek için yöntemler arıyorlar. Bu çalışma, Kurumsal Sosyal Sorumluluk KSS güdüleri, KSSnin algılanan özgünlüğü ve kurumsal kredibilite ve meşruiyet arasındaki ilişkiyi incelemeyi amaçlamaktadır. Çalışmanın amacı doğrultusunda, senaryo tabanlı anket yaklaşımı kullanılarak 392 katılımcıdan veri toplanmıştır. Araştırma hipotezleri YEM aracılığıyla test edilmiştir. Bulgular, içsel faktörler tarafından yönlendirilen KSS faaliyetlerinin özgünlük üzerinde olumsuz bir etkiye sahip olduğunu, ancak özgünlüğün meşruiyet ve güvenilirlik üzerinde olumlu bir etkiye sahip olduğunu göstermektedir. Ancak dışsal olarak motive edilen KSS eylemlerinin özgünlük üzerinde olumlu bir etkisi vardır ve bu da meşruiyet ve güvenilirliğin artmasına katkıda bulunur.

Article Details

THE RELATIONSHIP AMONG CSR MOTIVES, PERCEIVED CSR AUTHENTICITY, CORPORATE CREDIBILITY, AND LEGITIMACY AN EMPIRICAL STUDY

Authors:

Abdülkadir Akturan

Publisher:

Inonu University

Main Topics:

İşletme

Journal:

Akademik Yaklaşımlar Dergisi Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001351084

pISSN:

2146-1740

Corporate Social Responsibility

Perceived CSR Authenticity

Corporate Credibility

Corporate LegitimacyKurumsal Sosyal Sorumluluk

Algılanan CSR Özgünlüğü

Kurumsal Güvenilirlik

Kurumsal Meşruiyet

Issues

Article Details

Authors: Abdülkadir Akturan

Publisher: Inonu University

Main Topics: İşletme

Journal: Akademik Yaklaşımlar Dergisi Vol.16 Issue 1, pp.207-227

Document Type: Article

Publication Date: 6/2025

Document Language: English

Document ID (Org No.): 2001351084

pISSN: 2146-1740

Issues

Authors:

Abdülkadir Akturan

Publisher:

Inonu University

Main Topics:

İşletme

Journal:

Akademik Yaklaşımlar Dergisi Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001351084

pISSN:

2146-1740