Analysis of the Factors Affecting Energy Drink Consumption Among University Students: The Case of Erzincan Binali Yıldırım University

Hediye Kumbasaroğlu

Article Details

Analysis of the Factors Affecting Energy Drink Consumption Among University Students: The Case of Erzincan Binali Yıldırım University

Authors:

Hediye Kumbasaroğlu

Publisher:

Mevlüt AKÇURA

Main Topics:

Agricultural Extension and Communication

Journal:

Turkish Journal of Agricultural and Natural Sciences Vol.12 Issue 4, pp.1027-1040

Document Type:

Article

Publication Date:

10/2025

Document Language:

English

Document ID (Org No.):

2001360429

pISSN:

2148-3647

Keywords:

Abstract:

 The aim of this study is to identify the factors influencing energy drink consumption habits among students at Erzincan Binali Yıldırım University. Within the scope of the research, an online survey was administered to 288 university students. The collected data were analyzed using descriptive statistics, frequency analyses, a 5-point Likert scale, and Binary Logistic Regression methods. The mean level of concern regarding health effects among students who consume energy drinks M  2.75 was found to be lower than the overall sample average M  2.85, suggesting that these students tend to downplay the associated health risks. High agreement levels with statements such as consumed more in social environments M  2.88 and consumption increases when with friends M  2.75 indicate a strong influence of social context on consumption behavior. Psychological assessments revealed low levels of concern, suggesting that students perceive energy drinks primarily as a means of improving physiological performance rather than being emotionally driven. According to the Binary Logistic Regression results, factors such as age and family income negatively affect energy drink consumption, whereas variables such as social media use, academic level, and spending amount positively contribute to increased consumption. Additionally, students who prefer alternative beverages in the morning were significantly less likely to consume energy drinks. In conclusion, it is recommended that awareness be raised among students regarding the potential risks of energy drinks, social media advertising be regulated, and healthy beverage alternatives be promoted more effectively.

 The aim of this study is to identify the factors influencing energy drink consumption habits among students at Erzincan Binali Yıldırım University. Within the scope of the research, an online survey was administered to 288 university students. The collected data were analyzed using descriptive statistics, frequency analyses, a 5-point Likert scale, and Binary Logistic Regression methods. The mean level of concern regarding health effects among students who consume energy drinks M  2.75 was found to be lower than the overall sample average M  2.85, suggesting that these students tend to downplay the associated health risks. High agreement levels with statements such as consumed more in social environments M  2.88 and consumption increases when with friends M  2.75 indicate a strong influence of social context on consumption behavior. Psychological assessments revealed low levels of concern, suggesting that students perceive energy drinks primarily as a means of improving physiological performance rather than being emotionally driven. According to the Binary Logistic Regression results, factors such as age and family income negatively affect energy drink consumption, whereas variables such as social media use, academic level, and spending amount positively contribute to increased consumption. Additionally, students who prefer alternative beverages in the morning were significantly less likely to consume energy drinks. In conclusion, it is recommended that awareness be raised among students regarding the potential risks of energy drinks, social media advertising be regulated, and healthy beverage alternatives be promoted more effectively.

 The aim of this study is to identify the factors influencing energy drink consumption habits among students at Erzincan Binali Yıldırım University. Within the scope of the research, an online survey was administered to 288 university students. The collected data were analyzed using descriptive statistics, frequency analyses, a 5-point Likert scale, and Binary Logistic Regression methods. The mean level of concern regarding health effects among students who consume energy drinks M  2.75 was found to be lower than the overall sample average M  2.85, suggesting that these students tend to downplay the associated health risks. High agreement levels with statements such as consumed more in social environments M  2.88 and consumption increases when with friends M  2.75 indicate a strong influence of social context on consumption behavior. Psychological assessments revealed low levels of concern, suggesting that students perceive energy drinks primarily as a means of improving physiological performance rather than being emotionally driven. According to the Binary Logistic Regression results, factors such as age and family income negatively affect energy drink consumption, whereas variables such as social media use, academic level, and spending amount positively contribute to increased consumption. Additionally, students who prefer alternative beverages in the morning were significantly less likely to consume energy drinks. In conclusion, it is recommended that awareness be raised among students regarding the potential risks of energy drinks, social media advertising be regulated, and healthy beverage alternatives be promoted more effectively.

 The aim of this study is to identify the factors influencing energy drink consumption habits among students at Erzincan Binali Yıldırım University. Within the scope of the research, an online survey was administered to 288 university students. The collected data were analyzed using descriptive statistics, frequency analyses, a 5-point Likert scale, and Binary Logistic Regression methods. The mean level of concern regarding health effects among students who consume energy drinks M  2.75 was found to be lower than the overall sample average M  2.85, suggesting that these students tend to downplay the associated health risks. High agreement levels with statements such as consumed more in social environments M  2.88 and consumption increases when with friends M  2.75 indicate a strong influence of social context on consumption behavior. Psychological assessments revealed low levels of concern, suggesting that students perceive energy drinks primarily as a means of improving physiological performance rather than being emotionally driven. According to the Binary Logistic Regression results, factors such as age and family income negatively affect energy drink consumption, whereas variables such as social media use, academic level, and spending amount positively contribute to increased consumption. Additionally, students who prefer alternative beverages in the morning were significantly less likely to consume energy drinks. In conclusion, it is recommended that awareness be raised among students regarding the potential risks of energy drinks, social media advertising be regulated, and healthy beverage alternatives be promoted more effectively.

Article Details

Analysis of the Factors Affecting Energy Drink Consumption Among University Students: The Case of Erzincan Binali Yıldırım University

Authors:

Hediye Kumbasaroğlu

Publisher:

Mevlüt AKÇURA

Main Topics:

Agricultural Extension and Communication

Journal:

Turkish Journal of Agricultural and Natural Sciences Vol.12 Issue 4, pp.1027-1040

Document Type:

Article

Publication Date:

10/2025

Document Language:

English

Document ID (Org No.):

2001360429

pISSN:

2148-3647

Energy drink

University students

Consumption behavior

Social media influence

Logistic regression.

Issues

Article Details

Analysis of the Factors Affecting Energy Drink Consumption Among University Students: The Case of Erzincan Binali Yıldırım University

Authors: Hediye Kumbasaroğlu

Publisher: Mevlüt AKÇURA

Main Topics: Agricultural Extension and Communication

Journal: Turkish Journal of Agricultural and Natural Sciences Vol.12 Issue 4, pp.1027-1040

Document Type: Article

Publication Date: 10/2025

Document Language: English

Document ID (Org No.): 2001360429

pISSN: 2148-3647

Energy drink

University students

Consumption behavior

Social media influence

Logistic regression.

Issues

Authors:

Hediye Kumbasaroğlu

Publisher:

Mevlüt AKÇURA

Main Topics:

Agricultural Extension and Communication

Journal:

Turkish Journal of Agricultural and Natural Sciences Vol.12 Issue 4, pp.1027-1040

Document Type:

Article

Publication Date:

10/2025

Document Language:

English

Document ID (Org No.):

2001360429

pISSN:

2148-3647