Consumers' Willingness to Pay for Environmental Attributes of a Cut Flower in Ethiopia: A Choice Experiment Approach

Ahmed Seid HASSEN

Article Details

Consumers' Willingness to Pay for Environmental Attributes of a Cut Flower in Ethiopia: A Choice Experiment Approach

Authors:

Ahmed Seid HASSEN

Publisher:

Yildiz Technical University

Main Topics:

Sociology and anthropology

Journal:

Yildiz Social Science Review 2016 Vol.2 Issue 1, pp.31-46

Document Type:

Article

Publication Date:

5/2016

Document Language:

Turkish

Document ID (Org No.):

2000701336

Frequency:

Bi-Annual

eISSN:

2687-6256

pISSN:

2149-4363

Abstract:

 


The paper aims at valuing consumers' willingness to pay for environmental attributes of a cut ower using choice experiment and hence identifying the presence of a hypothetical market for environmental friendly owers. Considering the local and global environmental impacts of floriculture, two environmental attributes of a cut ower namely, Eco-labeling (EHPEA-CP label) and Carbone footprint together with a price attribute were selected for choice experiment. Survey data from 200 randomly selected consumers were employed and two multinomial logit models and a random parameter logit model were used for estimations. The estimated results from all models reveled that respondents had the willingness to pay for both environmental attributes of a cut flower and they were willing to pay 1.98 birr and 10 birr for eco-label and carbon footprint attributes of a cut flower respectively, valuing carbon footprint more than eco-labeling. Based on the welfare estimates, consumers were willing to pay 10.47 birr for a bronze labeled and carbon neutral cut flower; 12.45 birr for a ower with silver brand and medium (neutral) carbon footprint and 24.43 birr for brand gold and carbon saving (low) flower. Thus, environmental friendly owers may nd a niche market in Ethiopia.

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Article Details

Consumers' Willingness to Pay for Environmental Attributes of a Cut Flower in Ethiopia: A Choice Experiment Approach

Authors: Ahmed Seid HASSEN

Publisher: Yildiz Technical University

Main Topics: Sociology and anthropology

Journal: Yildiz Social Science Review 2016 Vol.2 Issue 1, pp.31-46

Document Type: Article

Publication Date: 5/2016

Document Language: Turkish

Document ID (Org No.): 2000701336

Frequency: Bi-Annual

eISSN: 2687-6256

pISSN: 2149-4363

Issues

Authors:

Ahmed Seid HASSEN

Publisher:

Yildiz Technical University

Main Topics:

Sociology and anthropology

Journal:

Yildiz Social Science Review 2016 Vol.2 Issue 1, pp.31-46

Document Type:

Article

Publication Date:

5/2016

Document Language:

Turkish

Document ID (Org No.):

2000701336

Frequency:

Bi-Annual

eISSN:

2687-6256

pISSN:

2149-4363