PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Caroline Rosie  Jeffrey Nasah; Minah Japang; Goh Say Leng

Article Details

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Authors:

Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Document Type:

Article

Publication Date:

11/2012

Document Language:

Turkish

Document ID (Org No.):

2000810489

Frequency:

Bi-Annual

eISSN:

2146-0744

Abstract:

 

The emergence of e-commerce technologies and rapid global expansions are the  trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown  significant results. In relation, further study has been conducted to examine the  effects of e-commerce drivers on firm’s export marketing strategy in the export  venture market. However, little research has been conducted in developing  countries like Malaysia. Therefore, this paper aims to explore the perception of  Small and Medium Enterprises (SMEs) in Malaysia particularly in Labuan  Federal Territory (F.T.), towards the usage of e-commerce drivers in their export  marketing strategy.

Article Details

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Authors: Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Document Type: Article

Publication Date: 11/2012

Document Language: Turkish

Document ID (Org No.): 2000810489

Frequency: Bi-Annual

eISSN: 2146-0744

Issues

Authors:

Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Document Type:

Article

Publication Date:

11/2012

Document Language:

Turkish

Document ID (Org No.):

2000810489

Frequency:

Bi-Annual

eISSN:

2146-0744