Visual Design Sub-Dimension in Café Culture: Investigation of Graffiti Drawings Used in Wall Designs in the Context of Responsible Consumption Relations

Ömer Murat Kadeş

Article Details

Visual Design Sub-Dimension in Café Culture: Investigation of Graffiti Drawings Used in Wall Designs in the Context of Responsible Consumption Relations

Authors:

Ömer Murat Kadeş

Publisher:

Bayburt University

Main Topics:

Güzel Sanatlar

Journal:

Baçini Sanat Dergisi Vol.3 Issue 6, pp.232-251

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001356616

pISSN:

2980-0706

Keywords:

Abstract:

 This research investigates the effects of graffiti drawings used by chain cafes as a marketing strategy on the establishment of consumption culture in Bayburt province in three sub-dimensions. The first sub-dimension is the space marketing and consumer appeal-oriented design logic of space owners or chain café professionals. The second sub-dimension is the aesthetic and design logic that includes the perspectives of academics specialized in graphic design, visual communication and interior architecture on the use of graffiti in cafes. The third sub-dimension is the perceptual logic that includes the ways in which patrons interpret, make sense of and relate to graffiti within the framework of customer experience. These three dimensions are a special perspective to understand how space designs dominated by visual culture shape consumption-oriented relationships within the framework of unique genres such as graffiti. The aim of the research is to comprehend the visual sub-dimension that constructs the culture of consumption in cafes by reading the data on these three dimensions through the results of the survey study conducted with the customers who experienced the graffiti, and to discuss possible problems or opportunities for field practices based on this understanding. The issue of spatial literacy, which is unpredictable whether it dominates consumers and professionals within the framework of responsible consumption, will become defined by cognitive and practical mapping in cafes where graffiti culture permeates. The question of why graffiti is used in cafés and what customers do with it is an understanding of a visual sub-dimension within young peoples experience of popular culture.

 This research investigates the effects of graffiti drawings used by chain cafes as a marketing strategy on the establishment of consumption culture in Bayburt province in three sub-dimensions. The first sub-dimension is the space marketing and consumer appeal-oriented design logic of space owners or chain café professionals. The second sub-dimension is the aesthetic and design logic that includes the perspectives of academics specialized in graphic design, visual communication and interior architecture on the use of graffiti in cafes. The third sub-dimension is the perceptual logic that includes the ways in which patrons interpret, make sense of and relate to graffiti within the framework of customer experience. These three dimensions are a special perspective to understand how space designs dominated by visual culture shape consumption-oriented relationships within the framework of unique genres such as graffiti. The aim of the research is to comprehend the visual sub-dimension that constructs the culture of consumption in cafes by reading the data on these three dimensions through the results of the survey study conducted with the customers who experienced the graffiti, and to discuss possible problems or opportunities for field practices based on this understanding. The issue of spatial literacy, which is unpredictable whether it dominates consumers and professionals within the framework of responsible consumption, will become defined by cognitive and practical mapping in cafes where graffiti culture permeates. The question of why graffiti is used in cafés and what customers do with it is an understanding of a visual sub-dimension within young peoples experience of popular culture.

 This research investigates the effects of graffiti drawings used by chain cafes as a marketing strategy on the establishment of consumption culture in Bayburt province in three sub-dimensions. The first sub-dimension is the space marketing and consumer appeal-oriented design logic of space owners or chain café professionals. The second sub-dimension is the aesthetic and design logic that includes the perspectives of academics specialized in graphic design, visual communication and interior architecture on the use of graffiti in cafes. The third sub-dimension is the perceptual logic that includes the ways in which patrons interpret, make sense of and relate to graffiti within the framework of customer experience. These three dimensions are a special perspective to understand how space designs dominated by visual culture shape consumption-oriented relationships within the framework of unique genres such as graffiti. The aim of the research is to comprehend the visual sub-dimension that constructs the culture of consumption in cafes by reading the data on these three dimensions through the results of the survey study conducted with the customers who experienced the graffiti, and to discuss possible problems or opportunities for field practices based on this understanding. The issue of spatial literacy, which is unpredictable whether it dominates consumers and professionals within the framework of responsible consumption, will become defined by cognitive and practical mapping in cafes where graffiti culture permeates. The question of why graffiti is used in cafés and what customers do with it is an understanding of a visual sub-dimension within young peoples experience of popular culture.

 Bu araştırma Bayburt ili özelinde, zincir kafelerin bir pazarlama stratejisi olarak kullandıkları mekân içi grafiti çizimlerinin tüketim kültürünün tesisindeki etkilerini üç alt boyutta araştırmaktadır. Birinci alt boyut, mekân sahipleri ya da zincir kafe profesyonellerinin mekân pazarlaması ve tüketim çekiciliği odaklı tasarım mantığıdır. İkinci alt boyut, grafik tasarım, görsel iletişim ve iç mimarlık alanlarından uzman akademisyenlerin grafitinin kafelerde kullanımına yönelik bakış açılarını içeren estetik ve tasarımsal mantıktır. Üçüncü alt boyut ise müşteri deneyimi çerçevesinde, müdavimlerin grafitileri yorumlama, anlamlandırma ve onunla ilişki kurma biçimlerini içeren algısal mantıktır. Bu üç boyut, görsel kültürün egemen olduğu mekân tasarımlarının tüketim odaklı ilişkileri grafiti gibi özgün türler çerçevesinde nasıl biçimlendirdiklerini anlamak için özel bir bakış açısıdır. Araştırmanın amacı, bu üç boyuttaki verileri, grafitileri deneyimleyen müşterilerle yapılan anket çalışmasının sonuçları üzerinden okuyarak kafelerdeki tüketim kültürünü kuran görsel alt boyutu kavramak ve bu kavrayış üzerinden saha uygulamaları için olası sorunları ya da fırsatları tartışmaktır. Sorumlu tüketim başlığı çerçevesinde tüketicilere ve profesyonellere egemen olup olmadığı kestirilemeyen mekân okuryazarlığı meselesi, grafiti kültürün sirayet ettiği kafelerdeki bilişsel ve pratik haritalama ile tanımlı hale gelecektir. Grafitilerin kafelerde neden kullanıldıkları ve müşterilerin bu grafitilerle ne yaptıkları meselesi, gençlerin popüler kültür deneyimleri içerisindeki bir görsel alt boyutun kavranması anlamına gelir.

Article Details

Visual Design Sub-Dimension in Café Culture: Investigation of Graffiti Drawings Used in Wall Designs in the Context of Responsible Consumption Relations

Authors:

Ömer Murat Kadeş

Publisher:

Bayburt University

Main Topics:

Güzel Sanatlar

Journal:

Baçini Sanat Dergisi Vol.3 Issue 6, pp.232-251

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001356616

pISSN:

2980-0706

Graffiti

Cafe

Consumption Culture

Space AttractivenessGrafiti

Kafe

Tüketim Kültürü

Mekân Çekiciliği

Issues

Article Details

Authors: Ömer Murat Kadeş

Publisher: Bayburt University

Main Topics: Güzel Sanatlar

Journal: Baçini Sanat Dergisi Vol.3 Issue 6, pp.232-251

Document Type: Article

Publication Date: 8/2025

Document Language: Turkish

Document ID (Org No.): 2001356616

pISSN: 2980-0706

Issues

Authors:

Ömer Murat Kadeş

Publisher:

Bayburt University

Main Topics:

Güzel Sanatlar

Journal:

Baçini Sanat Dergisi Vol.3 Issue 6, pp.232-251

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001356616

pISSN:

2980-0706