A STRUCTURAL MODEL OF DESTINATION IMAGE, TOURISTS’ SATISFACTION AND DESTINATION LOYALTY

Mahadzirah MOHAMAD; Abdul  Manan ALİ; Nur İzzati Ab GHANİ

Article Details

A STRUCTURAL MODEL OF DESTINATION IMAGE, TOURISTS’ SATISFACTION AND DESTINATION LOYALTY

Authors:

Mahadzirah MOHAMAD | Abdul Manan ALİ | Nur İzzati Ab GHANİ

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2011 Vol.3 Issue 2, pp.167-177

Document Type:

Article

Publication Date:

11/2011

Document Language:

Turkish

Document ID (Org No.):

2000809541

Frequency:

Bi-Annual

eISSN:

1309-8047

Abstract:

 

According to the World Travel and Tourism Council, the main problem of
 Malaysia’s tourism industry is image. As a consequence, Malaysia lags behind
 other leading competitive destinations in the region in terms of international
 tourism receipts. This study develops a model to examine the relationships among
 Destination Image, Customer Satisfaction and Destination Loyalty of tourists.
 Factor Analysis was used to test the factorial validity of constructs and Structural
 Equation Modelling was used to test the goodness of the proposed hypothesised
 model. The empirical results of this study provide tenable evidence that the
 proposed model is acceptable. The findings indicated that Malaysia was
 perceived as offering natural scenic beauty supported by good facilities for food
 and accommodation. The results also show that Destination Image is the
 antecedent to Tourist Satisfaction which, in turn has an effect on Destination
 Loyalty.

Article Details

A STRUCTURAL MODEL OF DESTINATION IMAGE, TOURISTS’ SATISFACTION AND DESTINATION LOYALTY

Authors: Mahadzirah MOHAMAD | Abdul Manan ALİ | Nur İzzati Ab GHANİ

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of Business and Management Studies 2011 Vol.3 Issue 2, pp.167-177

Document Type: Article

Publication Date: 11/2011

Document Language: Turkish

Document ID (Org No.): 2000809541

Frequency: Bi-Annual

eISSN: 1309-8047

Issues

Authors:

Mahadzirah MOHAMAD | Abdul Manan ALİ | Nur İzzati Ab GHANİ

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2011 Vol.3 Issue 2, pp.167-177

Document Type:

Article

Publication Date:

11/2011

Document Language:

Turkish

Document ID (Org No.):

2000809541

Frequency:

Bi-Annual

eISSN:

1309-8047