Artificial Intelligence in Digital Marketing: Adapting Strategies to Evolving Consumer Behavior and Preferences

Nada ACHOUKHI; Meryem AKESBI

Article Details

Artificial Intelligence in Digital Marketing: Adapting Strategies to Evolving Consumer Behavior and Preferences

Authors:

Nada ACHOUKHI | Meryem AKESBI

Publisher:

Revue Management des organisations et des territoires

Journal:

Revue Management des organisations et des territoires Vol.2, pp.114-126

Document Type:

Article

Publication Date:

10/2025

Document Language:

French

Document ID (Org No.):

2001849627

pISSN:

3119-6586

Abstract:

 The role of Artificial Intelligence (AI) in developing digital marketing strategies in accordance with evolving consumer behavior is explored in this study. The research covers a number of important matters, starting with how AI might enhance customer engagement through personalized experiences. Furthermore, it studies how organizations can strengthen their strategies for advertising by using AI-driven analysis of consumer data and personal preferences. The study also looks into how AI adapts marketing campaigns to adjust for fluctuations in consumer behavior among generations. The integration of AI for personalized restaurant recommendations has been illustrated in a case study of “Meituan Waimai”. The article also addresses the negative aspects and limitations of AI in marketing, allowing a thorough assessment of its impact on the domain of digital marketing.

Article Details

Artificial Intelligence in Digital Marketing: Adapting Strategies to Evolving Consumer Behavior and Preferences

Authors: Nada ACHOUKHI | Meryem AKESBI

Publisher: Revue Management des organisations et des territoires

Journal: Revue Management des organisations et des territoires Vol.2, pp.114-126

Document Type: Article

Publication Date: 10/2025

Document Language: French

Document ID (Org No.): 2001849627

pISSN: 3119-6586

Issues

Authors:

Nada ACHOUKHI | Meryem AKESBI

Publisher:

Revue Management des organisations et des territoires

Journal:

Revue Management des organisations et des territoires Vol.2, pp.114-126

Document Type:

Article

Publication Date:

10/2025

Document Language:

French

Document ID (Org No.):

2001849627

pISSN:

3119-6586