The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Mohamed Abdellatif Abu Auf; Salniza Bt Md. Salleh; Rushami Zien Yusoff

Article Details

The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Authors:

Mohamed Abdellatif Abu Auf | Salniza Bt Md. Salleh | Rushami Zien Yusoff

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 4, pp.1034-1038

Document Type:

Article

Publication Date:

8/2016

Document Language:

Turkish

Document ID (Org No.):

2000821618

Frequency:

Bimonthly

eISSN:

2146-4405

Abstract:

 

This paper investigated the relationship of word of mouth (WOM), media and consumer buying behavior (CBB) to leapfrog marketing which is strongly
 related with the issues of psychology and sociology. The prime objective of present research is to analyze the market and the consumer behavior by
 taking religious orientation (RO) as a mediator which is found to be statistically significant. An extensive literature review related to the RO, WOM,
 CBB and media has been carried out by the researcher. In addition, present study used survey questionnaire in order to collect quantitative data from
 the respondents who have been using cars in “Riyadh,” the capital city of Saudi Arabia, for highlighting the factors affecting cars buying behavior
 of consumers. The data was collected from car agencies in Riyadh indicating that RO play a significant role between WOM and media in the field of
 CBB. The limitations of this research and direction for future research are also given at the end.

Article Details

The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Authors: Mohamed Abdellatif Abu Auf | Salniza Bt Md. Salleh | Rushami Zien Yusoff

Publisher: İlhan ÖZTÜRK

Journal: International Review of Management and Marketing 2016 Vol.6 Issue 4, pp.1034-1038

Document Type: Article

Publication Date: 8/2016

Document Language: Turkish

Document ID (Org No.): 2000821618

Frequency: Bimonthly

eISSN: 2146-4405

Issues

Authors:

Mohamed Abdellatif Abu Auf | Salniza Bt Md. Salleh | Rushami Zien Yusoff

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 4, pp.1034-1038

Document Type:

Article

Publication Date:

8/2016

Document Language:

Turkish

Document ID (Org No.):

2000821618

Frequency:

Bimonthly

eISSN:

2146-4405