Social Media and Impression Management of Governors During the COVID-19 Pandemic

Andre Rahmanto; Monika Sri Yuliarti; Albert  Muhammad IN

Article Details

Social Media and Impression Management of Governors During the COVID-19 Pandemic

Authors:

Andre Rahmanto | Monika Sri Yuliarti | Albert Muhammad IN

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 5, pp.575-588

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519666

pISSN:

2518-668X

Keywords:

Abstract:

 The COVID-19 pandemic has placed enormous demands on leaders in the public sector. Regional politicians have two interests: conveying information related to handling the pandemic and convincing the public that they are competent in handling the crisis. Through impression management on social media, regional leaders seek to achieve these two goals. This study aimed to find out what impression management tactics were used by regional heads in Indonesia during the pandemic through social media. This study used the Leader Impression Management Framework to analyze the contents of posts on the official Instagram accounts of four governors in Indonesia, namely West Java Governor Ridwan Kamil, DKI Jakarta Governor Anies Baswedan, Central Java Governor Ganjar Pranowo and East Java Governor Khofifah Indar Parawansa, during the early period of the pandemic. The results showed that the four governors used impression management tactics in varied ways, but there were similarities in the main tactics used to manage their impressions. The findings raised theoretical and practical implications about the leaders’ methods of communication to the public during the pandemic.

Article Details

Social Media and Impression Management of Governors During the COVID-19 Pandemic

Authors:

Andre Rahmanto | Monika Sri Yuliarti | Albert Muhammad IN

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 5, pp.575-588

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519666

pISSN:

2518-668X

social media

impression management

leadership

governor

pandemic

Issues

Article Details

Social Media and Impression Management of Governors During the COVID-19 Pandemic

Authors: Andre Rahmanto | Monika Sri Yuliarti | Albert Muhammad IN

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.7 Issue 5, pp.575-588

Document Type: Article

Publication Date: 3/2022

Document Language: English

Document ID (Org No.): 2001519666

pISSN: 2518-668X

social media

impression management

leadership

governor

pandemic

Issues

Authors:

Andre Rahmanto | Monika Sri Yuliarti | Albert Muhammad IN

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 5, pp.575-588

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519666

pISSN:

2518-668X