The Assessment of a Franchising Model by the South Africa Post Office as a Business Expansion Tool

Fanie Krynauw; Adolf Lowies; Guia Ritacco

doi:10.12816/0018163

Article Details

The Assessment of a Franchising Model by the South Africa Post Office as a Business Expansion Tool

Authors:

Fanie Krynauw | Adolf Lowies | Guia Ritacco

Publisher:

American University

Main Topics:

Public administration

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2013 Vol.3 Issue 4, pp.77-108

Document Type:

Article

Publication Date:

12/2013

Document Language:

English

Document ID (Org No.):

74551

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018163

Descriptors:

Keywords:

Abstract:

 As the capital strapped South African Post Office with mostly company-owned outlets is challenged to drastically and urgently increase its footprint in order to provide basic postal products and services to all citizens, the state-owned enterprise needs to find an alternative business expansion vehicle.
This paper therefore investigates the implementation of a franchising model as a business expansion tool by evaluating the business expansion success of the concept, identifying the inhibitors and enablers of franchising business expansion as well as the potential of franchising to support and enable SAPOs specific business expansion objectives in the company’s capacity as state-owned post office enterprise in the African and South African context.
Literature based research suggests that the franchising concept comprises of a few basic preordained principles that are obligatory and cannot be removed, but may be manipulated. This makes the concept flexible for application in almost every location and situation, but alterations and modifications to the basic model has inevitable cost and quality implications and the success of the application therefore depends on the franchisor’s ability to find the ideal equilibrium through effective model manipulation.
Effective planning and concept development that is based on unique company requirements will therefore enable the South African Post Office to achieve fast and sustainable franchise based business expansion

Article Details

The Assessment of a Franchising Model by the South Africa Post Office as a Business Expansion Tool

Authors:

Fanie Krynauw | Adolf Lowies | Guia Ritacco

Publisher:

American University

Main Topics:

Public administration

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2013 Vol.3 Issue 4, pp.77-108

Document Type:

Article

Publication Date:

12/2013

Document Language:

English

Document ID (Org No.):

74551

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018163

Descriptors:

TRADE EXPANSION

CONCESSIONS

DEVELOPMENT PROJECTS

PROJECT EVALUATION

SOUTH AFRICA

Franchising

Business Expansion

State-Owned Enterprises

Issues

Article Details

Authors: Fanie Krynauw | Adolf Lowies | Guia Ritacco

Publisher: American University

Main Topics: Public administration

Journal: Kuwait Chapter of Arabian Journal of Business and Management Review 2013 Vol.3 Issue 4, pp.77-108

Document Type: Article

Publication Date: 12/2013

Document Language: English

Document ID (Org No.): 74551

Frequency: Monthly

pISSN: 22248358

DOI: 10.12816/0018163

Descriptors:

Issues

Authors:

Fanie Krynauw | Adolf Lowies | Guia Ritacco

Publisher:

American University

Main Topics:

Public administration

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2013 Vol.3 Issue 4, pp.77-108

Document Type:

Article

Publication Date:

12/2013

Document Language:

English

Document ID (Org No.):

74551

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018163