A Cross Cultural Investigation of Market Orientation-Performance Relationship: A Replication in Saudi Arabia

Shahid N. Bhuian

Article Details

A Cross Cultural Investigation of Market Orientation-Performance Relationship: A Replication in Saudi Arabia

Authors:

Shahid N. Bhuian

Publisher:

Kuwait University

Journal:

Arab Journal of Administrative Sciences Vol.4 Issue 2, pp.313-330

Document Type:

Article

Publication Date:

1/1997

Document Language:

English

Document ID (Org No.):

2001943382

pISSN:

2957-3521

Abstract:

 This study examines the association of market orientation and performance of manufacturing industries in Saudi Arabia. Utilizing an improved judgmental measure of performance, the author also attempts to investigate whether the relationship of market orientation and performance is moderated by market turbulence, competitive intensity and technological turbulence. An examination of a sample of 111 managers of various manufacturing industries shows that market orientation is strongly and positively related to performance. Further, the study provides support for the moderating effects of competitive intensity and technological turbulence on the association of market orientation and performance.

Article Details

A Cross Cultural Investigation of Market Orientation-Performance Relationship: A Replication in Saudi Arabia

Authors: Shahid N. Bhuian

Publisher: Kuwait University

Journal: Arab Journal of Administrative Sciences Vol.4 Issue 2, pp.313-330

Document Type: Article

Publication Date: 1/1997

Document Language: English

Document ID (Org No.): 2001943382

pISSN: 2957-3521

Issues

Authors:

Shahid N. Bhuian

Publisher:

Kuwait University

Journal:

Arab Journal of Administrative Sciences Vol.4 Issue 2, pp.313-330

Document Type:

Article

Publication Date:

1/1997

Document Language:

English

Document ID (Org No.):

2001943382

pISSN:

2957-3521